The Rise and Fall of Away Luggage

The Rise and Fall of Away Luggage

Away wasn’t just luggage—it was millennial wanderlust personified. Backed by $150 million in funding and powered by influencer buzz, Away rocketed to unicorn status in four years. But behind the minimalist branding and Instagrammable carry-ons was a workplace culture scandal, a global travel shutdown, and the hard truth that they were never a tech company… they were just selling suitcases. Today, Sammi unpacks the stunning rise and near-collapse of Away: the Slack surveillance, the CEO whiplash, the overfunding problem, and the brutal reality check of pandemic-era travel. Plus, what happens when your brand is built on vibes… and the vibes shift? Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Here’s what Sammi covers today: 00:00 Away: A Millennial Success Story 01:04 The Broken Luggage Origin Story to Unicorn Status 03:33 The Marketing Magic of Creating a Must-Have Brand 04:56 Rocket Ship Growth and Market Competition 06:08 Toxic Culture and the Beginning of the End 07:54 … and Then There’s COVID 09:06 Post-Pandemic Strategies 12:43 Lessons From The Rise and Fall of Away 13:50 How to Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(120)

Chili's Comeback, Decoded

Chili's Comeback, Decoded

Chili's now goes through 65 million pounds of mozzarella a year, up from just 12 million four years ago. The reason traces back to a single TikTok video of a cheese pull that quietly turned a decade-o...

25 Aug 16min

Ankur Jain (Bilt) on the AI Commerce Race, Celebrity Rent Day Collabs and Neighborhood Concierge

Ankur Jain (Bilt) on the AI Commerce Race, Celebrity Rent Day Collabs and Neighborhood Concierge

Last year, $100 billion in housing payments flowed through Bilt's platform, and one in four apartment buildings in the US now runs on its system. So how did a rewards card for rent turn into one of th...

18 Aug 55min

Everlane, Reformation and the Cracks in "Ethical Fashion"

Everlane, Reformation and the Cracks in "Ethical Fashion"

They launched a year apart with nearly identical pitches: shop online without the guilt. Everlane sold radical transparency about factory costs and markups. Reformation sold sustainable, vintage-inspi...

11 Aug 15min

Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

About two million couples get married in the U.S. every year… and despite economic pressure, they continue to spend an average of $34,000 on the big day. So, why has the wedding industry remained so r...

4 Aug 59min

Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land

Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land

When Kory Marchisotto joined e.l.f. Beauty, the company had less than 10% brand awareness and roughly $200 million in revenue. Today, e.l.f.’s brands generate approximately $1.8 billion in global cons...

28 Juli 1h 5min

Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand

Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand

Jennifer Wong started as a Sales Associate at Aritzia… 39-years later, she’s running the company as CEO. Today, Jennifer joins Sammi to share how she almost left Aritzia for a career in banking, why ...

21 Juli 52min

Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture

Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture

What started as Laney Crowell's passion for magazines, beauty, and storytelling became Saie Beauty, one of the fastest-growing clean beauty brands in the world and a standout success story at Sephora....

14 Juli 1h

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

From the FIRE movement, to the rent versus buy debate and financial fibs, today Sammi is tackling the biggest money questions of the moment with Haley Sacks. Haley Sacks (Mrs. Dow Jones) has become o...

7 Juli 1h 6min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
badfluence
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
skaraborgspodden
bathina-en-podcast
avanzapodden
rss-borsens-finest
tabberaset
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
24fragor
dynastin
rss-hos-psykologen
borsmorgon
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet