AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep1034: Roy Akerman | Co-Founder, CEO, Rezonate

Ep1034: Roy Akerman | Co-Founder, CEO, Rezonate

In this episode of 20 Minute Leaders, Michael hosts Roy Akerman, former head of the operational unit for countering espionage and cyber terrorism in the Israeli Prime Minister's Office, where he also met his Co-Founder of their cloud protection startup, Ori Amiga. After leading creative operations to protect the state's infrastructure, they decided to develop a platform that will solve what they define as the next challenge for big companies: identity-based threats to the company's systems.Rezonate, an identity-centric security platform, locates sophisticated unusual behaviors within an organization's systems, among customers, employees, etc.—and presents the organization with a sort of storyline view of where the treatment of each problem stands.Roy, the CEO of Rezonate, will talk about the next challenges in the field of cloud security and his passionate career path.

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Ep1033: Omer Egozi | Co-Founder & CEO, Triplan

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Dive into the fascinating world of travel tech with the newest episode of 20 Minute Leaders! Join us on 20 Minute Leaders for a whirlwind adventure with Omer Egozi, Co-founder and CEO of Trip Plan! Discover his lifelong passion for travel and the origins of his innovative travel-tech venture. Tune in for an exciting exploration of travel, technology, and global experiences in just 20 minutes. Don't miss out! #Podcast #TravelTech #TechLeaders #Innovation #TripPlan #20MinuteLeaders

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Ep1032: Tali Gross | CEO, SixtyFive

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Ep1031: Donna Griffit | Corporate Storyteller

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Donna Griffit, Corporate Storyteller, has worked globally for over 16 years with Fortune 500 companies, Start-Ups and investors in a wide variety of industries. She has consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages. Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive to results. Through her guidance clients have raised over half a billion dollars. To learn more, visit DonnaGriffit.com

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Ep1029: Andrew Schmertz | CEO, Hopscotch Air

Andrew Schmertz is a seasoned entrepreneur and the CEO of Hopscotch Air, about 10 years ago, this former lawyer and TV contributor, discovered a very special demand in the air transport market- and set out to build his commercial airline company from scratch. This is a great episode about spotting opportunities and building crazy businesses from scratch. Enjoy!

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Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Sascha is an advertising executive with over 15 years of experience in the industry, working in the USA and Germany. He has worked on a variety of campaigns for clients ranging from Fortune 500 companies to small businesses, such as Fidelity Investments, Ahold-Delhaize, and Avocados From Mexico, and has a track record of delivering innovative solutions. His career began in digital media planning, where he learned the ins and outs of strategy, buying, and target audience development. From there, he moved into hybrid media and account management positions working with clients to develop and execute marketing strategies. In his current role as SVP, Media & Performance Analytics, he leads a team of professionals to develop, execute, and measure integrated campaigns across all channels for the Integrated Agency Group within Advantage Solutions, including AMP Agency, Upshot, and Halverson Group. Outside of work, he is a co-chair of the disABILITIES in ACTION enterprise resource group within Advantage Solutions’ DE&I Council.

11 Maj 202321min

Ep1027: Steve Blue | CEO, Miller Ingenuity

Ep1027: Steve Blue | CEO, Miller Ingenuity

Steve is President & CEO of Miller Ingenuity, an international manufacturer of high technology products that save lives and preserve the environment. Steve has published five books that teach senior leaders and CEOs how to increase profit, take market share, and destroy competition. He is an internationally recognized expert on leading change and business transformation. Steve is a highly-acclaimed keynote speaker, having addressed audiences at Harvard Business School, The United Nations, Carnegie Hall, Industry Week, The World Safe Summit, CEO Clubs International and Medtronic Corporation. His leadership insights have been featured in The Wall Street Journal, Fox News, Fox Business Channel, CNN, CNBC, Forbes, Fortune, CEO World, Business Week and Success Magazines.

1 Maj 202321min

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