AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep1018: Louwki Coetsee | Group Vice President: Sales & Client Value, Netsurit

Ep1018: Louwki Coetsee | Group Vice President: Sales & Client Value, Netsurit

Louwki’s entire career has been devoted to serving companies’ technical needs. After earning his Master Network Engineer qualification, he became a technical trainer for Torque-IT, and shortly after this, he was promoted to Technical manager. Louwki then joined Tronic Trade Technology Holdings and served as Technical Manager. He then spent over a decade at Netsurit starting as a Senior Technical Consultant. He worked his way up to Head of Support at Netsurit and was part of the executive committee. Following a 3-year stint at Dimension Data as a Service Improvement & Enablement Manager and part of the GSC Management team, he re-joined the Netsurit team in 2017 to help grow the US business.

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Ep1017: Josh Tyson | Director of Creative Content, OneReach.ai

Ep1017: Josh Tyson | Director of Creative Content, OneReach.ai

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Ep1016: Seth Bogner | Chairman and CEO, HeartPoint Global Inc.

Ep1016: Seth Bogner | Chairman and CEO, HeartPoint Global Inc.

Bio: Seth Bogner is a visionary entrepreneur with over three decades of experience in principal investing, structured finance, restructurings, and merchant banking. He currently serves as Chairman and CEO of HeartPoint Global Inc., where he merges his exceptional leadership abilities with his long-time goal of creating a business that is both profitable and socially responsible. Bogner began his career at Loeb Partners Realty and later served as the Chairman of Hearthstone Management Group Ltd. Prior to joining HeartPoint Global, he was the managing partner of Union Square Partners Ltd. and founded Ohr Partners in 2007.

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Ep1015: Omer Glass | CEO and Co-Founder, GrowthSpace

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Ep1014: Efrat Dagan | Founder and CEO, Workaround

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Efrat Dagan is Founder of WorkAround, Strategic Talent Acquisition Services. Simply put: Efrat can help figure out your growth pains. Efrat has led Google Israel’s Staffing for about a decade from the inception of the R&D offices in Israel (2006). Efrat managed the recruitment of six Google offices in Europe, including Israel, Russia and Northern Europe and Waze. Efrat has been with Google for 12 years and In her last role at Google she has been a Global Recruitment Manager at headquarters in California, In the last few years Efrat headed the talent team globally at the Lyft Autonomous Driving Division and at Next insurance. Efrat has been selected as one of the most prominent human resources professionals in Israel in 2014. Efrat lectures, blogs about the future of the world of work, and she mentors entrepreneurs and individuals which are involved in the field.

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Doron Naim is Co-Founder and CEO of DevOcean Security, a Cloud Application Vulnerability Remediation platform. DevOcean revolutionizes the process of fixing risks in the new environment of the cloud and is backed by Glilot Capital Partners with participation from angel investors, including former Google CISO Gerhard Eschelbeck and Amazon’s Head of Security Audit Adam Hirsch. Previously, Doron served as GM of Security Research at CyberArk, uncovering and disclosing critical, zero-day vulnerabilities to large organizations. There he founded the ArkCon security conference, creating a global community of top cybersecurity thought leaders, researchers, and decision-makers. Doron frequently speaks at several international cybersecurity conferences. Doron is a veteran of the elite Israel Defense Forces 8200 unit and has a B.Sc. in Computer Science.

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Ep1012: Rishi Agrawal | CEO and Co-Founder, TeamLease Regtech

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Rishi Agrawal, is the CEO and Co-Founder of TeamLease Regtech, India’s leading Regulatory SAAS company. His company helps India Inc navigate the complexity of the country’s regulatory ecosystem and stay on the right side of the law. He is envisioning Compliance 2.0, a paperless, presenceless and cashless ecosystem for digital India. Rishi works closely with Union and state governments in India to help them reimagine employer compliance. Rishi is an avid traveler and amateur photographer. He has recently published a coffee table photo book titled, Varanasi, A passage to immortality.

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Ep1011: Will Robinson | CEO, Encapture

Ep1011: Will Robinson | CEO, Encapture

Will Robinson is the CEO of Encapture, which is a fast-growing SaaS platform that helps banks automatically pull important information from documents. By using machine learning to process large amounts of data, it helps companies like Wells Fargo, Frost Bank, and Truist save time and money. Encapture's easy-to-use automation helps banks save time and reduce compliance risk by processing documents quickly and correctly in an easy-to-access format. Before joining Encapture, Will worked at Dynata in a number of executive management roles. Will worked as an investment professional at The Carlyle Group, which is one of the largest and most successful investment firms in the world, before he joined Dynata.

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