AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Avsnitt(1166)

Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Guy Bejerano is co-founder and CEO of SafeBreach, a pioneer in the continuous security validation category. Prior to SafeBreach, Guy was CSO of LivePerson, leading the security of one of the world's largest cloud platforms and providing security for more than 1 billion web visits across the internet each month. Guy has more than 24 years of expertise in operational, application, and network security, specializing in building security programs for global companies and cloud services, including the Information Security branch and red-team operations of the Israeli Air-Force.

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Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Kevin Tate helps Clearbit reach B2B companies that are trying to better understand their customers and optimize their digital funnel. He has over 20 years of leadership experience in sales, marketing, and product, and deep expertise in enterprise SaaS, eCommerce, digital marketing, social media, and IoT. Prior to joining Clearbit, Kevin held executive roles at SurveyMonkey, Chirpify, and ShopIgniter.

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Ep971: Nicole Tj | Co-Founder & CEO, Travis

Ep971: Nicole Tj | Co-Founder & CEO, Travis

Nicole Tj is the Co-Founder and CEO of Travis, a travel app that turns dream vacations into a reality while leading the charge on empowering micro-influencers who are changing how we discover, plan and book vacations. Before co-founding Travis, Nicole was a influencer who experienced the struggle and success of building your brand through partnerships and affiliate programs. She later worked in strategy and innovation consulting at Deliotte. Nicole uses her knowledge in technology and her first-hand experiences of being an influencer to inspire the mission and consumer goals of Travis.

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Ep970: Yuval Samet | CEO, RiseUp

Ep970: Yuval Samet | CEO, RiseUp

Yuval is a product manager and entrepreneur with a passion for solving people’s pains through value-driven products. Yuval co-founded Analyzd, a fraud-protection company, which in 2011 was acquired by Klarna. Yuval joined Klarna and there he built the Klarna Tel-Aviv R&D center, founded the product group as Chief Product Officer (CPO) and finally acted as Chief Technology Officer (CTO). After 5 years at Klarna and 3 in Sweden, he moved back to Israel to build Impact Technology products for Israelis. In 2017 he cofounded RiseUp, a Profit-with-Purpose startup on a mission to create a world in which anyone can achieve financial wellbeing. RiseUp uses cutting-edge technology, entertaining content and a community of 50,000+ members, to help Israeli families control their finances and start to save money. He is currently CEO RiseUp.

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Ep969: Erik Huberman | Founder and CEO, HawkeMedia

Ep969: Erik Huberman | Founder and CEO, HawkeMedia

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30 Under 30, CSQ’s 40 Under 40, and Inc. Magazine’s Top 25 Marketing Influencers.

10 Dec 202220min

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Dr. Dan is the CEO of CloseForChiro. a provocative and edgy business consulting company from an unlikely industry: chiropractic. He is an author, speaker, and thought leader on the subjects of sales and marketing in the modern world and has changed the antiquated notions most have about the subject. He has tackled the difficult dilemma that many business owners struggle with when it comes to serving humanity versus scaling a business. Although he serves the chiropractic industry exclusively, his lessons cross all boundaries and are sought by many other businesses and organizations.

9 Dec 202220min

Ep967: Amit Sinha | Co-Founder, Unnati

Ep967: Amit Sinha | Co-Founder, Unnati

Fun fact: "I am a painter." Bio: Amit Sinha is the co-founder of Unnati, a new-age fintech powered Agritech platform. In his present capacity, Amit is responsible for overseeing all operations in Unnati. Amit comes with a rich academic background. Having completed his bachelor’s degree in mining engineering from the Indian Institute of Technology (IIT), he went on to pursue his MBA in PGDM and marketing from the Indian Institute of Management. Throughout the course of his prolific career, Amit has achieved several milestones and has been associated with renowned organizations in senior roles. He has previously worked with brands such as Infosys, PricewaterhouseCoopers (PwC), Bharti Airtel, and One97 Communications. He joined Paytm where he served as the Chief Financial Officer (CFO), Head of HR, COO, and Business Head for Insurance for over 4 years, before co-founding Unnati with Ashok Prasad. Amit aims to leverage his rich expertise and industry experience to scale Unnati’s operations and create farmer entrepreneurs across the country.

8 Dec 202221min

Ep966: Jacob Shwirtz | Content & Creators, Lightricks

Ep966: Jacob Shwirtz | Content & Creators, Lightricks

Jacob Shwirtz is a veteran executive of the creator economy, having worked with the top talent across every platform for over 20 years. He's held leadership roles at Viacom, WeWork and Endemol. Jacob now helps Lightricks connect with creators in meaningful ways, overseeing a team of talent managers. His favorite foods include buffalo wings, soup, and cappuccinos.

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