7MS #307: Writing Security-Focused Radio Commercials

7MS #307: Writing Security-Focused Radio Commercials

Hey, so this week I am without my main machine - thus no jingle or "jungle boogie" intro music. Feels weird. Feels real weird.

Anyway, ya know how I teased last week that 7MS could possibly be coming to a radio station near you? Well I think it's more of a probability than a possibility at this point!

I met with a radio exec a few weeks ago and we talked about:

  • Lots of people still listen to the radio (who knew?)
  • Creating a "security minute" spot that would lead to a commercial about 7MS
  • How to write a good commercial "hook"
  • It's difficult to write a 60-second commercial!
  • Targeted advertising at churches, which is an under-served market when it comes to infosec
  • Writing a new (shortened) 7MS jingle

More on this today on 7MS!

Avsnitt(695)

7MS #71: OFFTOPIC-Mad Max (audio)

7MS #71: OFFTOPIC-Mad Max (audio)

We’re going totally off topic today and doing a movie review of Mad Max! 7MS #71: OFFTOPIC-Mad Max (audio)

23 Juni 20158min

7MS #70: Get the Most out of Your DNS! (audio)

7MS #70: Get the Most out of Your DNS! (audio)

I’m pumped to talk about an about an awesome, free little tool that made my Internet connection feel like new again. 7MS #70: Get the Most out of Your DNS! (audio)

18 Juni 20157min

7MS #69: I’m Not Responsible for Your Information Insecurity (audio)

7MS #69: I’m Not Responsible for Your Information Insecurity (audio)

Are you too hard on yourself? Do you think the success of your client’s infosec program lives and dies with you? Listen to this episode. You might feel better. 7MS #69: I’m Not Responsible for Your Information Insecurity (audio)

16 Juni 20158min

7MS #68: Is Training and Awareness Worth It or Worthless (audio)

7MS #68: Is Training and Awareness Worth It or Worthless (audio)

This episode is about something that got my undies in a bunch – I heard a security expert imply that training and awareness might be worthless! 7MS #68: Is Training and Awareness Worth It or Worthless (audio)

11 Juni 20158min

7MS #67: Wifi Sniffing is Fun-Part 2 (audio)

7MS #67: Wifi Sniffing is Fun-Part 2 (audio)

This is a follow-up to episode #64, in which I did some fun wireless sniffing and tried to find sensitive data within it! In the episode I talk about the network “map” of my sniffing setup. It looks like this: Ethernet from client->upstream port of hub My laptop with Wireshark->Hub Wifi access point->Hub To find…

9 Juni 20157min

7MS #66: I’m Excited to Go Phishing – Part 2 (audio)

7MS #66: I’m Excited to Go Phishing – Part 2 (audio)

This is a follow-up to episode #63, discussing the results of a fun phishing campaign I recently completed. 7MS #66: I’m Excited to Go Phishing – Part 2 (audio)

4 Juni 20158min

7MS #65: OFFTOPIC-Still Alice (audio)

7MS #65: OFFTOPIC-Still Alice (audio)

Warning, this episode is off topic and has NOTHING to do with infosec! Nope! Instead, it’s a review of the movie Still Alice. Yep. That happened. 7MS #65: OFFTOPIC-Still Alice (audio)

3 Juni 20157min

7MS #64: Wifi Sniffing is Fun-Part 1 (audio)

7MS #64: Wifi Sniffing is Fun-Part 1 (audio)

I got a fun project involving wireless sniffing, followed up by scraping through packets looking for credit card data! Here’s part 1, which talks about about software/hardware you might need to do this the right way. 7MS #64: Wifi Sniffing is Fun-Part 1 (audio)

28 Maj 20157min

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