MacVoices #23212: MacVoices Live! - Brands On Threads, Twitter Is Xed Out (2)

Next up, the MacVoices Live! panel of Chuck Joiner, David Ginsburg, Mike Potter, Ben Roethig, Brian Flanigan-Arthurs, Jim Rea, Eric Bolden, Web Bixby, and Mark Fuccio discusses recent changes in social networks, including Twitter's rebranding and the YouTube premium price increase. Speculations about the feasibility of turning Twitter into a financial institution are explored. The panel also shares mixed opinions on the value proposition of YouTube premium, with some expressing frustration over the lack of lower-priced subscription options. (Part 2)

Today's MacVoices is supported by Factor. Visit FactorMeals.com/macvoices and use the code macvoices50 to get 50% off!

Show Notes:

Chapters:

0:01:34 Brands and Social Networks: A Complex Relationship
0:03:59 Strong Feelings about Facebook Ownership
0:05:16 Doubts on the Longevity of Links
0:05:33 Musk: An Agent of Chaos
0:06:25 Importance of Audience Size and Reach for Advertisers
0:08:37 The New Land Grab of Meta and Threads
0:11:20 Bafflement Over Twitter's Rebranding Strategy and Logo Change
0:12:36 Drastic Changes and Uncertainty Surrounding Twitter's Future
0:14:22 Comparing Elon Musk's Approach to Apple's Past Challenges
0:17:06 Focus on CEOs and their Impact on Company Perception
0:20:44 Introducing X, formerly known as Twitter
0:25:09 Twitter's Name Change to X Raises Concerns
0:27:33 The Role of a Leader and Elon's Involvement
0:30:10 CEO's Admission and Financial Backing
0:31:12 YouTube Premium Price Increase Concerns
0:38:54 Preferences for Ads and Commercial Breaks

Links:

Threads Is the New Cool Hangout—for Brands
https://www.wired.com/story/threads-app-meta-brands/

Twitter has officially changed its logo to 'X'
https://techcrunch.com/2023/07/24/twitter-has-officially-changed-its-logo-to-x/

Google raising price of YouTube Premium to $13.99 per month
https://9to5google.com/2023/07/19/youtube-premium-price-increase/

Peacock announces its first-ever price increase for new and existing subs
https://9to5mac.com/2023/07/18/peacock-price-increase/

Spotify confirms price hike as premium plan rises to $10.99/month in the US
https://techcrunch.com/2023/07/24/spotify-confirms-price-hike-as-premium-plan-rises-to-10-99-month-in-the-us/

Guests:

Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn.

Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, and on his blog, Trending At Work.

Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud.

Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon.

David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud.

Michael Potter is the Executive Producer of For Mac Eyes Only, and the organizer of the annual Macstock Conference and Expo. Mike's love-affair for all things Apple began in his Junior High's Library playing Lemonade Stand on a pair of brand new Apple ][+ computers. His penchant for Apple gear continued to be nurtured by the public school system when, in High School, he was hired as a lab supervisor to help run the Apple ][e lab for his fellow students and their Print Shop needs. Then, further still, in college he often opted to help a friend with her Computer Graphics coursework instead of focusing on his own studies, but only because it helped get him closer to the Mac-lab.

Jim Rea has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. Follow Jim at provue.com and via @provuejim on Twitter.

Ben Roethig has been in the Apple Ecosystem since the System 7 Days. He is the a former Associate Editor with Geek Beat, Co-Founder of The Tech Hangout and Deconstruct and currently shares his thoughts on RoethigTech. Contact him on Twitter and Mastodon.

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00:01:33 Brands and Social Networks: A Complex Relationship 00:03:58 Strong Feelings about Facebook Ownership 00:05:15 Doubts on the Longevity of Links 00:05:32 Musk: An Agent of Chaos 00:06:24 Importance of Audience Size and Reach for Advertisers 00:08:36 The New Land Grab of Meta and Threads 00:11:20 Bafflement Over Twitter's Rebranding Strategy and Logo Change 00:12:35 Drastic Changes and Uncertainty Surrounding Twitter's Future 00:14:21 Comparing Elon Musk's Approach to Apple's Past Challenges 00:17:05 Focus on CEOs and their Impact on Company Perception 00:20:43 Introducing X, formerly known as Twitter 00:25:08 Twitter's Name Change to X Raises Concerns 00:27:32 The Role of a Leader and Elon's Involvement 00:30:10 CEO's Admission and Financial Backing 00:31:12 YouTube Premium Price Increase Concerns 00:38:53 Preferences for Ads and Commercial Breaks