Gartner ThinkCast29 Nov 2019

Your Business Plan is Science Fiction

Why should a business utilize science fiction? What do you think your business plan is? That's the message of Brian David Johnson, a leading expert on science fiction prototyping and threatcasting. Threatcasting is a sub-genre of forecast that details future threats and how the organization can track threat development and know when to respond. Brian David Johnson joins Continuous Foresight to walk us through why threatcasting is effective and how you can use it in your forecasting work.

Gartner is an impartial, independent analyst of business and technology. This content should not be construed as a Gartner endorsement of any enterprise's products or services. All content provided by other speakers is expressly the views of those speakers and their organizations.

Meet Brian David Johnson

Brian David Johnson is a Professor of Practice at Arizona State University's School for the Future of Innovation in Society, and a Futurist and Fellow at Frost & Sullivan. He also works with governments, militaries, trade organizations and startups to help them envision their future. He has over 30 patents and is the author of a number of books of fiction and nonfiction, including Science Fiction Prototyping; Screen Future: The Future of Entertainment, Computing and the Devices We Love; Humanity and the Machine: What Comes After Greed?; and Vintage Tomorrows: A Historian and a Futurist Journey through Steampunk into the Future of Technology. His writing has appeared in publications ranging from The Wall Street Journal and Slate to IEEE Computer and Successful Farming, and he appears regularly on Bloomberg TV, PBS, Fox News, and the Discovery Channel. He has directed two feature films and is an illustrator and commissioned painter.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(303)

The Autonomous Era Is Here: What Supply Chain Leaders Need to Do Next

The autonomous business era is no longer a future-state vision. It's already reshaping how supply chains operate. In this episode of Gartner ThinkCast, you'll hear from Gartner Senior Director Analyst...

20 Aug 22min

Data and Analytics 2030: The Future AI-Native Enterprise

By 2030, AI models may be everywhere. Competitive advantage won't be. In this episode of Gartner ThinkCast, Distinguished Vice President Analyst and Chief of Research Rita Sallam explores what will se...

6 Aug 24min

Start With AI Literacy: Why Most Leaders Are Missing the Point

AI isn't failing. AI literacy is. Nearly half of CEOs say their AI investments are breaking even at best. In this episode of ThinkCast, Gartner Distinguished Vice President Analyst Mandi Bishop explai...

23 Juli 28min

AI Needs People: Why CIOs Are Rethinking the Productivity Play

Many companies cut talent in pursuit of AI value. Now they're discovering what was lost in the process. In this episode, we explore a shift taking place in organizations' AI journeys: after an initial...

9 Juli 25min

How Executives Actually Talk About AI

In this episode of Gartner ThinkCast, we explore how executive conversations about AI are rapidly evolving — and why focusing on ROI alone is no longer enough. Drawing from his standout session from G...

25 Juni 27min

The 3 Practices for Leading Through Uncertainty

In this episode of Gartner ThinkCast, we dive into what strong leadership really looks like when the path ahead is unclear. From economic disruption to AI-fueled transformation, uncertainty is now a d...

18 Juni 9min

Get AI ROI Unstuck: From Productivity to True Business Value

AI is delivering pockets of productivity, but far less business value than expected. In this episode of Gartner ThinkCast, Distinguished VP Analyst Fran Karamouzis explores why so much AI ROI remains ...

11 Juni 25min

The AI Services Split: From Digital to Phygital

AI is pushing the services industry into a new kind of competitive divide. In this episode of Gartner ThinkCast, Gartner experts Craig Lowery and Scott Frederick explore the growing split in AI servic...

4 Juni 24min