Tech for Non-Techies31 Maj 2023

153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

Would you rather listen to a song by an artist you already love? Or an unknown artist and try something new?

Most people want a combination of the familiar and the new.

In social media terms, this is the social graph vs the interest graph. The social graph refers to content from your friends, and the interest graph refers to content based on your interests.

Tech firms based on content consumption, like Meta, Netflix and Spotify have been grappling with this tension for years, and constantly tweaking their algorithms to adjust for familiarity vs discovery.

This debate is a great example of how non-technical professionals get involved in AI development.

If you want to play a role in the AI revolution, but do not have a technical background, this podcast episode is for you.

You will learn:

The origins of the social graph and how it changed consumer behavior
How the interest graph disrupted Big Tech
The role business leaders, psychologists and marketers play in algorithm development

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