Episode 4: (LinkedIn Advertising) Alexander Skibinskiy of ALLDGT

Episode 4: (LinkedIn Advertising) Alexander Skibinskiy of ALLDGT

Today on A Better HR Business I have a really enjoyable discussion with Alexander Skibinskiy of ALLDGT, a digital marketing agency.

I was on LinkedIn when I noticed an interesting case study Alexander had published. The case study was all about B2B advertising on LinkedIn.

Other than Eurovision, Alexander and I talked about these things:

  • The paid marketing options on LinkedIn.
  • Which performs better: direct sales/actions ads or content-based advertising?
  • The performance metrics an HR business needs to follow for a successful advertising campaign on LinkedIn.
  • Advice for HR businesses on how to run a successful LinkedIn campaign.
  • The ads Alexander ran to get a 70% opt-in rate.
  • The opt-in rate he got when directly offering B2B services.
  • How Alexander decreased lead acquisition costs by more than 50%.
About The 'A Better HR Business' Podcast

I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.

Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.

In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.

Go to: Get More HR Clients.com/podcast and get in touch.

Remember to subscribe to get notified of new episodes.

Enjoy the show!

Ben

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(319)

Episode 319 - The Hidden HR Service That Could Open the Door to Bigger Projects

Episode 319 - The Hidden HR Service That Could Open the Door to Bigger Projects

What if you already have a valuable HR consulting service hiding in your past experience? In this episode of A Better HR Business, Ben shares a story from his own HR career about how a simple employee...

25 Sep 14min

Episode 318: How To Build a Consulting Business Around What Makes You Different – with Magnus Wood of Wild Leadership

Episode 318: How To Build a Consulting Business Around What Makes You Different – with Magnus Wood of Wild Leadership

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Magnus Wood, Founder & Board Adviser of Wild Leadership, a company helping founders and senior leaders who h...

7 Sep 25min

Episode 317: Growing A Workplace Group Coaching Programs – with Dominique & Priscilla from Group Coaching HQ

Episode 317: Growing A Workplace Group Coaching Programs – with Dominique & Priscilla from Group Coaching HQ

Group coaching is becoming a bigger part of leadership development, but it is still often confused with training, mentoring, or simply putting several people into the same coaching session. In this ep...

2 Sep 24min

Episode 316: Growing An AI-Powered Labor Market Datasets Platform - with Cary Sparrow, CEO of WageScape

Episode 316: Growing An AI-Powered Labor Market Datasets Platform - with Cary Sparrow, CEO of WageScape

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Cary Sparrow, Founder and CEO of WageScape, a labor market intelligence company transforming how organizatio...

12 Aug 13min

Episode 315: Growing An Executive Coaching Business After A Long Career At Google - with Caroline Dowling of Zeal Compass

Episode 315: Growing An Executive Coaching Business After A Long Career At Google - with Caroline Dowling of Zeal Compass

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Caroline Dowling, Executive Coach and founder of Zeal Compass. Caroline Dowling is helping senior leaders ...

23 Juli 32min

Episode 314: Growing An Employee Movement & Engagement Platform - with John Barron from GoChallenge

Episode 314: Growing An Employee Movement & Engagement Platform - with John Barron from GoChallenge

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, John Barron, Co-Founder & CEO of GoChallenge, explore how a gamified movement platform is helping teams b...

16 Juli 19min

Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton

Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitm...

23 Juni 23min

Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL

Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing serv...

19 Juni 23min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-borsens-finest
24fragor
avanzapodden
rss-inga-dumma-fragor-om-pengar
uppgang-och-fall
lastbilspodden
svd-tech-brief
fill-or-kill
tabberaset
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
borsmorgon
kapitalet-en-podd-om-ekonomi
rss-veckans-trade