1804: Digital Maturity and Customer Experience With Optimizely CEO Alex Atzberger

1804: Digital Maturity and Customer Experience With Optimizely CEO Alex Atzberger

With Google's plan to delay killing third-party cookies until 2023, many businesses are breathing a sigh of relief that they no longer have to scramble to plan out their consumer data collection practices.   However, as the world moves toward increased consumer data privacy measures backed by legislation like the GDPR and at the local state levels in Colorado and California, the death of third-party data is inevitable and businesses need to get ahead to succeed.

Alex Atzberger, CEO of Optimizely, shares why companies need to personalize based on the behaviors behind content consumption, even if the visitors are unknown. He also reveals how to build trust brands should do the following:   

  • Offer loyalty programs, as seen recently by McDonald's and Chipotle, where customers can receive points for purchases that translate into freebies later on  
  • Track the content your customers are engaging with to see what's resonating, even if the customer is anonymous   
  • Glean customer feedback on their preferred channels and ensure you're engaging with them, on ones they favor  

We also discuss how Gen Z and Millennials start their shopping journeys on social media apps, but most leave the apps to purchase on 3rd party sites like Amazon.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(2000)

Moving Enterprise AI From Hype to Accountable Results With Freshworks

Moving Enterprise AI From Hype to Accountable Results With Freshworks

Has enterprise AI finally reached the point where impressive demonstrations are no longer enough? In this episode, I speak with Murali Swaminathan, CTO at Freshworks, about the growing pressure on AI ...

28 Aug 22min

Building Infrastructure That Can Govern AI Agents With Broadcom

Building Infrastructure That Can Govern AI Agents With Broadcom

What happens when an organization writes careful AI governance policies but its infrastructure cannot enforce any of them? In this episode of Tech Talks Daily, I speak with Sabina Anja, Chief Technolo...

27 Aug 25min

Turning Rising AI Cloud Costs Into Business Value With Unravel Data

Turning Rising AI Cloud Costs Into Business Value With Unravel Data

What does a rising cloud bill actually tell you about the value your business is creating? Eight years after our first conversation, I welcome Kunal, co-founder and CEO of Unravel Data, back to Tech T...

27 Aug 27min

Testing AI That Never Stops Changing With UL Solutions

Testing AI That Never Stops Changing With UL Solutions

How can an independent safety evaluation remain meaningful when the AI inside a product may change after its next update? In this episode of Tech Talks Daily, I speak with Dr. Robert Slone, Senior Vic...

26 Aug 29min

Reducing NHS Waiting Times Through Patient Self Scheduling With Nordic

Reducing NHS Waiting Times Through Patient Self Scheduling With Nordic

Could allowing patients to choose their own appointment times help reduce missed visits and shorten NHS waiting lists? In this episode of Tech Talks Daily, I speak with Alison MacDonald, European Lead...

26 Aug 36min

Breaking Customer Service Silos With Fin AI Agents

Breaking Customer Service Silos With Fin AI Agents

What would change if a customer could return three days later through a different channel and continue the same conversation without repeating a single detail? In this episode of Tech Talks Daily, I s...

25 Aug 28min

Moving AI Beyond Black Box Answers With Neo4j

Moving AI Beyond Black Box Answers With Neo4j

Can organizations trust an AI recommendation when they cannot understand the evidence, relationships, and previous decisions behind it? In this episode of Tech Talks Daily, I welcome back Jim Webber, ...

24 Aug 28min

Building the Business Context Autonomous AI Agents Need With Reltio

Building the Business Context Autonomous AI Agents Need With Reltio

What does an AI agent need to understand about your business before you allow it to make decisions and take action without waiting for human approval? In this episode of Tech Talks Daily, I speak with...

23 Aug 30min

Populärt inom Politik & nyheter

aftonbladet-krim
p3-krim
svenska-fall
en-runda-till
aftonbladet-daily
rss-krimstad
politiken
flashback-forever
rss-vad-fan-hande
svd-ledarredaktionen
rss-sanning-konsekvens
motiv
spar
rss-krimreportrarna
rss-expressen-dok
rss-frandfors-horna
fordomspodden
rss-aftonbladet-krim
olyckan-inifran
rss-flodet