Blizzard-Tecnica: 10 Years of Designing Women-Specific Skis & Boots
GEAR:3031 Okt 2025

Blizzard-Tecnica: 10 Years of Designing Women-Specific Skis & Boots

Do “women-specific” skis need to exist? What about ski boots? In our conversation today, Leslie Baker-Brown shares her thoughts after leading Blizzard-Tecnica’s Women2Women program for the past 10 years. Few people have been as deeply involved with women’s ski gear — and the community of women in skiing — as Leslie. Today, she discusses what the landscape looked like 10 years ago; the details of how and why the Women2Women program designs truly women-specific products; the cases where a unisex approach makes more sense; why it’s so hard to find a 130-flex boot if you have small feet; how the industry has changed for the better; and more. RELATED LINKS: BLISTER+ Get Yourself Covered Women2Women Home Page Blizzard Black Pearl 88 Special Edition CHECK OUT OUR YOUTUBE CHANNELS Blister Studios (our new channel) Blister Review (our original channel) TOPICS & TIMES: BLISTER+ Members (1:36) Leslie’s History w/ Blizzard-Tecnica (3:15) Formation of Women2Women Initiative (4:41) Marketing to Women in the Early Years (8:45) Current Trends (13:12) Black Pearl Series (15:10) Graphics (19:49) Most Important Factors in Designing Women’s Gear (22:35) Ski Boots (25:10) Current Challenges (30:30) Education (33:44) Book and skis for kids, Hilaree, scholarship programs (39:21) Community (42:30) Unisex Gear (47:36) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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