ISF Podcast4 Nov 2025

S36 Ep10: Dr. Tunisha Singleton - The Psychology of Media: Story, Identity, Influence & Connection

In today’s episode, Steve sits down with Dr. Tunisha Singleton, Director of Clinical and Sport Psychology Services at University of Arizona and a leading expert in how media, technology, and culture shape the human experience. Dr. Singleton highlights that authenticity and humanity still matter despite all the technology around us, and the two discuss how business leaders can navigate an online presence where almost anything you post can be turned against you.

Key Takeaways:

Social media is a tool that can be used for good.
Authenticity is key for brand-building online.
Posting without purpose is worse than not posting at all.

Tune in to hear more about:

Dr. Singleton’s background (1:21)
How to grow your brand authentically (10:22)
The risks of posting too much online (15:44)

Standout Quotes:

“At a certain point we all just have to come to grips with, we are in charge of our behaviors. We have authority, we have much more agency than we give ourselves credit for. The tech is there. But if we use it, that's up to us. How we rely on it is up to us. Are we only using Chat GPT now? So there's a bit of authority that we still have to appoint ourselves.” - Dr. Tunisha Singleton
“If technology is the car, then let story be the driver behind the wheel. There has to be a point in this. Where are we going? That means what are you offering? What are you giving me that can be a utility to my life, my human experience, rather than a replacement?” - Dr. Tunisha Singleton
”If we want to stick out and if we want to build our brand, then shouldn't we have the use the one thing that's different than everybody else, that's our voice. So why would we want to act like everybody else? If our goal is to stand out, then be an individual.” - Dr. Tunisha Singleton

Read the transcript of this episode
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