2Bobs—with David C. Baker and Blair Enns

Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offerin...

20 Nov 202424min

Blair shares how to determine whether or not we are the advantaged player the "polite battle for control" within the game of sales, and how we can get the odds of winning the sale to be more in our fa...

6 Nov 202422min

David interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values. Links Order The Four Conversation...

23 Okt 202430min

Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like to try wit...

9 Okt 202430min

David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers. LINKS "Account Managers and Strategy" by David C. Baker at punctu...

25 Sep 202423min

Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and...

11 Sep 202429min

Every few years we're told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David's article on Punctu...

28 Aug 202429min

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links "Strengthening a Weak Horizontal Positioning" by David ...

14 Aug 202423min