
Eat Cookies to Understand Buyers | KA25
There is one thing you can do to better understand buyers. Do this so that you can easily recall them to your offer. And when you do this well you can read the mind and know what influences prospects ...
8 Aug 201917min

Maximum Value at Minimum Cost | I0407A
Profits in the business development word only come from delivering value within the constraints of expenses. What if you can get more from what you have, even multiple assets easily. That's what this ...
7 Aug 201918min

Secrets to More Productive Editing
Do you get stuck or even avoid editing your writing? There are certain secrets to productive editing that get assignments out faster. Not only write faster but produce better copywriting results.Your...
7 Aug 201916min

Two Legs To Profitable Outcomes | N1221A
When you have these two legs that profit any copywriter, marketing agency, or business development consultant you can read the mind of buyers. Instantly know what to write about, how to hook, and keep...
30 Apr 201914min

Stop Doing Work on Specification | I0621A
Are you tired of sharing your very best ideas for potential clients and having nothing to show for it? Worse, they take those ideas then hire some other copywriter, marketing agency, or business deve...
26 Apr 201914min

Do This to Publish Better Faster | N1127A
Have you ever been frustrated about content created yet never published? That content isn’t working for you to create and keep profitable customers. Even when you have good reasons, like working wit...
26 Apr 201921min

Evangelistic Lead Generation | I0121A
An exciting way to convert prospects into buyers without struggling to write copy. Do what the evangelical community has done for ages. This one approach frees your mind, creates interest, and drives...
9 Jan 201914min

Say It Completely | J0119A
Do this to eliminate confusion, promote understanding, and get buyers involved in what you say. Your mom already knows this secret, she likely told you a million times. And this matters more now than...
11 Dec 201811min



















