CX Today

CX Today

News and Insights for Today, and Tomorrow CX Today reports on the latest customer experience technology news and marketplace trends. Every day our tech journalists uncover the hottest topics and vendor innovations shaping the future of work.


Our coverage is fully digital offering our audience authentic news and insights on the channel of their choice. We offer daily news, weekly features, video conversations and authority content aligned to the needs of business leaders in today's world.For industry professionals, our weekly newsletter offers a range of popular stories hand-picked by our editorial team.


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Legacy CX Platforms Turn to AI-Native Acquisitions as Agent Race Heats Up

Legacy CX Platforms Turn to AI-Native Acquisitions as Agent Race Heats Up

Are enterprise CX teams ready for the next phase of AI in customer service? In this CX Today interview, Nicole Willing speaks with John Kim, Co-Founder and CEO of delight.ai, about Salesforce’s acqui...

3 Aug 12min

Death of the Survey Link: The Future of Customer Feedback Is Conversational

Death of the Survey Link: The Future of Customer Feedback Is Conversational

Why static survey forms are failing CX leaders—and how context-aware listening is replacing them. Are traditional survey links dead? With response rates at historic lows, the answer might be yes. In...

3 Aug 19min

Stop Calling It a Chatbot: Rewriting the Rules of Virtual Agent AI

Stop Calling It a Chatbot: Rewriting the Rules of Virtual Agent AI

Diabolocom’s AI Product Manager Tom Azernour on why orchestration, not automation, is the real future of contact center AI Host Rhys Fisher, Associate Editor at CX Today, sits down with Tom Azernour...

3 Aug 23min

"Your AI Shouldn't Own the Relationship" The CRM Relationship Trap

"Your AI Shouldn't Own the Relationship" The CRM Relationship Trap

Should AI own the customer relationship, or should it make human sellers better prepared? In this CX Today interview, Francesca Roche speaks with John Golden, Chief Strategy and Marketing Officer at ...

3 Aug 16min

Valoir Warns CX Leaders: AI Ambition Can Backfire Fast

Valoir Warns CX Leaders: AI Ambition Can Backfire Fast

How do CX leaders move beyond AI hype without creating new risk for customers, agents, and the business? In this CX Today interview, Rob Wilkinson speaks with Rebecca Wettemann, Principal at Valoir, ...

3 Aug 21min

Aithos Finds Every Major AI Model Fails EU Legal Checks: Why CX Teams May Own the Next Fine

Aithos Finds Every Major AI Model Fails EU Legal Checks: Why CX Teams May Own the Next Fine

Are CX leaders assuming their AI agents are compliant simply because they use a major model? In this CX Today interview, Nicole Willing speaks with Nadia Kadhim, Executive Director at Aithos, about n...

3 Aug 18min

Why Faster Refunds Can Backfire Without Smarter Fraud Controls

Why Faster Refunds Can Backfire Without Smarter Fraud Controls

Customers expect refunds to be fast, frictionless, and fair. For UK retailers, that expectation is now colliding with a sharp rise in returns fraud, from wardrobing to counterfeit returns. In this CX...

3 Aug 18min

Can Your CX Vendor Pass the Risk Test? The Due Diligence Reality Check

Can Your CX Vendor Pass the Risk Test? The Due Diligence Reality Check

How can CX leaders buy AI responsibly without exposing their business, customers, or data to unnecessary risk? In this CX Today roundtable, Nicole Willing speaks with Kristina Holt, Managing Associat...

3 Aug 43min

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