CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

Welcome to CX with SG. Let's learn AI, Data and Customer Experience CX-CRM with Sourajit Ghosh (SG). What I learn, I think, I share 🙂

Welcome to my personal knowledge journal — a podcast where AI reflects on what I’m learning, I'm thinking, I am writing, rough study notes from these domains:
1) Customer Experience (CX), CRM, E-commerce, Marketing, Sales & Service, Lead-to-Cash
2)Artificial Intelligence (AI), Data Engineering, Enterprise Architecture
3) Technology & Business Thought Leadership

Whether you're a leader or someone building the next wave of intelligent CX systems, I hope these insights spark ideas and support your own journey.


See more content and connect with Sourajit Ghosh (SG) here:

https://www.linkedin.com/in/sourajitghosh/

Podcast Legal Disclaimer

This podcast is a personal project, a hobby and is not affiliated with, endorsed by, or representative of any employer, organization, or professional entity with which the creator may be associated. The views expressed are solely my own, unrelated to my work, and do not represent those of my employer. This podcast is also done on my spare time outside work hours.


The podcast voice is also generated using Google NotebookLM


All views and opinions expressed are solely those of the podcast creator and do not necessarily reflect the official policy or position of any organization, employer, or institution.

The content presented in this podcast, including talk tracks, narratives, and voiceovers, has been developed with the assistance of Generative AI technologies, including large language models (LLMs) and AI-based voice synthesis tools. While the core themes and ideas originate from the creator, portions of the content—especially related to script writing, elaboration, and summarization—may have been influenced by generative AI outputs. As such, it is possible that the podcast contains information derived from sources not explicitly cited, as well as content subject to potential inaccuracies, omissions, or inherent AI biases.

This podcast is intended solely for informational and entertainment purposes. It should not be interpreted as professional advice of any kind—including legal, medical, technical, financial, or business consulting. Nothing in this podcast constitutes specific recommendations, actionable strategies, or endorsements for implementation, purchase decisions, or system design. Any references to hypothetical case studies or examples are illustrative in nature and meant to inspire creative thinking and personal exploration of the topic, not to guide real-world decisions.

Listeners are strongly encouraged to do their own due diligence, independent evaluation, and consult qualified professionals before making any decisions based on the content herein. The podcast creator makes no warranties or guarantees regarding the accuracy, completeness, or reliability of the information presented.

The domain of artificial intelligence and related technologies is rapidly evolving; therefore, the relevance and accuracy of the content may diminish over time.

By listening to this podcast, you acknowledge and agree that:

  • The creator shall not be held liable for any loss, damage, or consequences resulting from the use of or reliance on any part of the podcast.
  • The podcast does not constitute a formal endorsement of any product, company, service, or linked third-party resource.
  • Any actions taken based on this podcast are done at your own risk.
  • You accept this disclaimer in full.

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Avsnitt(65)

Building a Winning Enterprise Data Strategy: From Fragmentation to Decision-Centric Value Creation (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 5): CX with SG

Building a Winning Enterprise Data Strategy: From Fragmentation to Decision-Centric Value Creation (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 5): CX with SG

This episode examines what separates effective enterprise data strategies from costly, underperforming initiatives. We explore why data value emerges not from accumulation, but from alignment with dec...

2 Jan 40min

Designing AI Architecture for CX and CRM: Building Intelligent, Governed, and Scalable Customer Systems (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 6): CX with SG

Designing AI Architecture for CX and CRM: Building Intelligent, Governed, and Scalable Customer Systems (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 6): CX with SG

This episode focuses on the architectural foundations required to support AI-driven customer experience and CRM systems. We discuss how organizations move beyond point solutions to integrated architec...

2 Jan 48min

Engineering Trustworthy AI: Designing, Testing, and Governing the Full AI Lifecycle for Enterprise Confidence (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 7): CX with SG

Engineering Trustworthy AI: Designing, Testing, and Governing the Full AI Lifecycle for Enterprise Confidence (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 7): CX with SG

This episode focuses on what it truly takes to build AI systems that enterprises can trust at scale. We walk through the full AI lifecycle—from design and development to deployment, monitoring, and co...

2 Jan 42min

From Claims to Credibility: Building Sustainable Brand Equity Through Proof, Transparency, and Operational Truth (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 8): CX with SG

From Claims to Credibility: Building Sustainable Brand Equity Through Proof, Transparency, and Operational Truth (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 8): CX with SG

In this episode, we examine why brand trust today is earned through proof rather than promises. Marketing narratives alone are no longer sufficient—customers, regulators, and stakeholders demand evide...

2 Jan 34min

The AI-Centric Enterprise Playbook: Redesigning Operating Models, Governance, and Execution for an Autonomous Future (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 9): CX with SG

The AI-Centric Enterprise Playbook: Redesigning Operating Models, Governance, and Execution for an Autonomous Future (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 9): CX with SG

This episode outlines what it means to become an AI-centric enterprise—not by deploying tools, but by redesigning how the organization operates. We explore how leadership, governance, talent, and exec...

2 Jan 42min

Beyond CRM Silos: How Business Architecture Unifies Customer Strategy, Execution, and Experience (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 10): CX with SG

Beyond CRM Silos: How Business Architecture Unifies Customer Strategy, Execution, and Experience (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 10): CX with SG

This episode explores why fragmented CRM systems fail to deliver cohesive customer experiences and how business architecture provides a more durable solution. We discuss how disconnected tools, teams,...

2 Jan 35min

Data Synergy in Automotive: Integrating Product, Vehicle, and Customer Intelligence for the Connected Experience (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 11): CX with SG

Data Synergy in Automotive: Integrating Product, Vehicle, and Customer Intelligence for the Connected Experience (Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 11): CX with SG

This episode examines how automotive organizations unlock value by integrating customer, vehicle, and product data into a unified operating view. We explore why disconnected data systems limit persona...

2 Jan 39min

Unifying the High-Tech Industry Customer Universe: How Integrated Data Architectures Power Precision and Growth(Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 12): CX with SG

Unifying the High-Tech Industry Customer Universe: How Integrated Data Architectures Power Precision and Growth(Season 5 Enterprise CX-CRM AI Data & Architecture Masterclass, Episode 12): CX with SG

In this episode, we explore how high-tech companies bring together fragmented data universes to drive smarter engagement and execution. We discuss why siloed product, usage, sales, and service data pr...

2 Jan 34min

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