#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is. On this FINITE Podcast, Jesus Requena, VP Growth Marketing at ...
11 Juli 202230min
#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
Blair Josephs Jansen's career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought...
27 Juni 202226min
#103 - Where is ABM going next? From the ABM panel at FINITE Fest
At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer t...
13 Juni 202241min
#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier
B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers. On this FINITE Podcast, Alex talks to Lindsay Rothlis...
30 Maj 202223min
#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode...
16 Maj 202228min
#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept
As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you'll hear all about starting ...
2 Maj 202224min
#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace
In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episo...
25 Apr 202229min
#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix
For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer. In this instanc...
11 Apr 202225min
