Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

Den här podcasten är hämtad från ett öppet RSS-flöde och publiceras inte av Podme. Den kan innehålla reklam.

Avsnitt(408)

Episode 128: Everything that happened at Cannes with Ari and Eric

Episode 128: Everything that happened at Cannes with Ari and Eric

Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in comm...

27 Juni 202533min

Milly Botes on How Acast is Powering the Business Side of Podcasting

Milly Botes on How Acast is Powering the Business Side of Podcasting

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company’s podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, wha...

23 Juni 202523min

Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency

Cannes Special: Oleg Korenfeld from CMI Media Group Gives with a Case Study on Implementing AI at an Agency

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets,...

19 Juni 202514min

Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels

Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helpi...

18 Juni 202512min

Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads

Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is star...

17 Juni 202514min

Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising

Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is...

16 Juni 202515min

Episode 127: Mark Grether on What PayPal Ads Is Building

Episode 127: Mark Grether on What PayPal Ads Is Building

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPa...

13 Juni 202543min

Inside Roblox’s Growing Ad Platform with Louqman Parampath

Inside Roblox’s Growing Ad Platform with Louqman Parampath

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its imme...

9 Juni 202518min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
badfluence
uppgang-och-fall
avanzapodden
svd-tech-brief
24fragor
rss-kort-lang-analyspodden-fran-di
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
tabberaset
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
fill-or-kill
rss-dagen-med-di
rss-hos-psykologen
kapitalet-en-podd-om-ekonomi
rss-sparpodden-2