Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

Den här podcasten är hämtad från ett öppet RSS-flöde och publiceras inte av Podme. Den kan innehålla reklam.

Avsnitt(408)

How InMobi Is Reinventing Advertising with AI Agents

How InMobi Is Reinventing Advertising with AI Agents

What happens when AI agents become media buyers and shopping assistants? Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future of agentic advertis...

15 Juli 17min

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Episode 181: Alex Kantrowitz on OpenAI and Big Tech's Latest Approach to Advertising

Alex Kantrowitz, Founder of Big Technology, joins Ari Paparo and Eric Franchi to discuss how OpenAI, Google, Meta, Anthropic, Amazon, and other tech leaders are transforming digital advertising. They ...

10 Juli 48min

How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising

How CMO at Locala, Grant Gudgel, Uses AI and Location Intelligence to Power Adaptive Advertising

Ari Paparo speaks with Grant Gudgel, Chief Marketing Officer at Locala, about adaptive advertising, AI-powered planning, location intelligence, omnichannel marketing, privacy, and how brands can impro...

7 Juli 13min

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

How Criteo's Todd Parsons Is Reinventing Performance Marketing with AI

Ari Paparo sits down with Todd Parsons, President of Performance Media and Chief Product Officer at Criteo, to discuss the launch of Criteo GO, an AI-powered performance platform that unifies cross-ch...

6 Juli 20min

Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

Ari Paparo talks with Jennifer Quigley-Jones of PMG, about the ins and outs of working with creators. Takeaways Why creator marketing has become a must-have channel for brands.How PMG uses AI and...

2 Juli 1h

How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss

How SQREEM's Large Behavioral Model Predicts Consumer Intent with René Raiss

Live at Cannes, Ari Paparo sits down with René Raiss, Founder of SQREEM, to discuss how the company's Large Behavioral Model (LBM) analyzes real-world behavior instead of language to predict intent, i...

30 Juni 12min

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

How Criteo Is Bringing Commerce Media to OpenAI with Michael Komasinski

At Cannes Lions, Criteo CEO Michael Komasinski joins Ari Paparo to discuss the future of commerce media, OpenAI advertising, AI-powered discovery, retail media, agentic commerce, and how brands can me...

29 Juni 24min

Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover

Episode 179: The Good Vibe(s) at Cannes, Plus UTA's Michael Burke on the Creator and Influencer Takeover

Set against the backdrop of UTA Beach at Cannes Lions, Ari Paparo sits down with Michael Burke, Principal at UTA and MediaLink, to discuss creator-led marketing, cultural relevance, AI adoption, brand...

26 Juni 46min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
rss-hos-psykologen
rss-dagen-med-di
kvalitetsaktiepodden
tabberaset
24fragor