Nada Bradury explains AD-ID. How it works, and why you should care.
AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the ...
13 Jan 202520min
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the ...
10 Jan 202549min
Tercept: Data infrastructure specialist for ad tech
Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related dat...
6 Jan 202514min
Episode 104: Year in review, awards, and predictions with Ari and Eric
Ari and Eric review the best and the worst of 2014 and make some predictions about the future. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketect...
27 Dec 202449min
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc. For more in-depth discussion of these topics and links to the news we disc...
20 Dec 202443min
IAB Tech Lab Summit: Aashish Takkala of TikTok
Jeremy Bloom interviews Aashish from TikTok For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copy...
16 Dec 20247min
Episode 102: Sir Martin Sorrell
The latest on S4 Capital, how AI is shaping the holding companies of the future, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture ...
13 Dec 202458min
IAB Tech Lab Summit: Achim Schlosser from Bertelsmann
Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment. For more in-depth discussion of these ...
9 Dec 202410min
