How AI Search Is Changing SEO (and Why You Still Need Both) with Expert Colin Clapp
“When New Zealand won the America's Cup, it wasn’t the biggest budget that won, it was one key question: Will it make the boat go faster?” That same philosophy drives Colin Clapp’s content strategy in...
3 Feb 39min
Stop Writing Like Everyone Else: Copy Tips That Actually Get You Clients with copywriter Emily Aborn
“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.” That’s how Emily Aborn’s writing journey began. An...
21 Jan 34min
What If the Problem Isn’t You, It’s Your Business Model?
If you’re feeling stuck, maybe it’s not because you’re doing something wrong, but because you’re using the wrong business model. That’s exactly what happened to Stefanie Carlstedt. She’d built a busin...
31 Dec 202534min
Scared by a Copyright Troll Letter? Here’s What To Do
“I told him not to pay a cent—and definitely not to shut his website down.” What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In th...
17 Dec 20259min
How ChatGPT Is Disrupting Ads (and What Smart Businesses Are Doing About It) with John Horn
“Most people think SEO is dead. But it’s not. It’s just evolving into something far more interesting.” John Horn doesn’t sugarcoat the reality of digital advertising in 2025. In this episode, we take...
5 Dec 202531min
AI Forced a Pivot So Here’s How He Made It Work with Ron Desi
"I asked Ron if AI was going to eat his job for lunch—he said yes and no.” That mix of realism and optimism sets the tone for this episode. When AI started disrupting his on-camera spokesperson busine...
18 Nov 202543min
How to Make Your Business Visible Online (Without Being Everywhere) with Tracy Beavers
“It feels like we’re standing on the side of the interstate naked, holding a sign that says ‘Look at me!’”That’s how visibility expert Tracy Beavers describes what it’s like to show up online when you...
6 Nov 202545min
How to Legally Protect Your Business Without Hiring a Lawyer with Shatrasha Butler
"Sometimes it’s not about legal advice—it’s about understanding the process. And that’s something you can learn without going to law school." – Shatrasha Butler Shatrasha Butler didn’t just go to law...
22 Okt 202542min
