Sounds Profitable

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Avsnitt(1052)

Podcast Movement Opens Public Voting, AdsWizz Extends SoundCloud Deal in Europe & More

Podcast Movement Opens Public Voting, AdsWizz Extends SoundCloud Deal in Europe & More

Today in the business of podcasting:Podcast Movement 2026, set for September 17-18 in New York City, has launched its first public voting process for conference sessions, with half the schedule chosen...

7 Juli 5min

Audio's Reach Beyond the Screen, Spotify's Ad Stack Rebuild, & More

Audio's Reach Beyond the Screen, Spotify's Ad Stack Rebuild, & More

Today in the business of podcasting:Sounds Profitable's new Podcast Atlas report maps five interconnected territories of podcasting audio, video, clips, social, and newsletters, finding that 78% of li...

6 Juli 5min

Navigating The Podcast Atlas, Miroma Acquires Ad Results Media, & More

Navigating The Podcast Atlas, Miroma Acquires Ad Results Media, & More

This week in the business of podcasting:Sounds Profitable released The Podcast Atlas, a study of more than 5,000 U.S. consumers mapping the creator economy into five territories: audio, video, short-f...

3 Juli 7min

A New Atlas for Podcasting, Debunking Listener Assumptions, & More

A New Atlas for Podcasting, Debunking Listener Assumptions, & More

Today in the business of podcasting:A new Sounds Profitable report, The Podcast Atlas, finds audio podcasts lead every creator-economy format on trust, with 58% of listeners rating audio highest for f...

2 Juli 7min

The Format That Travels

The Format That Travels

Audio podcasting reaches listeners in hands-busy, on-the-go moments no other format can, and new Podcast Atlas data shows it earns their full attention.Written by Tom WebsterEdited and narrated by Gav...

2 Juli 6min

Keeping Cannes Affordable, The Case for Niche, & More

Keeping Cannes Affordable, The Case for Niche, & More

Today in the business of podcasting:Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit.Next Audio co-founder Lemya Soltan...

1 Juli 8min

Miroma Acquires Ad Results Media, YouTube Takes the Measurement Layer, & More

Miroma Acquires Ad Results Media, YouTube Takes the Measurement Layer, & More

Today in the business of podcasting:Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registr...

30 Juni 6min

Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Today in the business of podcasting:Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.New Sounds Profitable research from The Podcast Atlas finds 73% of podca...

29 Juni 6min

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