Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Avsnitt(319)

95. Top mistakes non-technical founders make in UX design

95. Top mistakes non-technical founders make in UX design

Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes? That's what yo...

20 Apr 202216min

94. Learning effects: why getting more users isn't the only key to success

94. Learning effects: why getting more users isn't the only key to success

You've probably heard about network effects, but they aren't the only thing you need. Learning effects build the ultimate moat against your competition. Learning notes from this episode: You get bett...

13 Apr 202217min

93. Lessons from the Netflix C Suite

93. Lessons from the Netflix C Suite

How do you get to the top of a tech company as a non-technical professional? How can you drive innovation, when you're not building the technology yourself? That's what you'll learn from this intervie...

6 Apr 202237min

92. How to get people to be nice to each other on your platform

92. How to get people to be nice to each other on your platform

On Airbnb, people stay at strangers' homes. On Twitter, people get trolled. Both are global tech platforms, but why do people treat strangers well on one, and badly on the other? The answer lies in pl...

30 Mars 202215min

91. How to launch a platform when you've got no users

91. How to launch a platform when you've got no users

How do you launch a dating app, if you have no men and no women on it? Or, how do you launch a market place with niether buyers nor sellers? This is the chicken and egg problem that all platforms have...

23 Mars 202223min

90. What makes platform businesses SO successful

90. What makes platform businesses SO successful

Facebook disrupted the media market forever. The Apple App Store created the app economy, valued at $6.3 trillion today. What makes platforms like these SO successful? In this episode, you will learn ...

16 Mars 202223min

89. How to burn $2 billion

89. How to burn $2 billion

Does having $2 billion in the bank account and celebrity backing guarantee success for a consumer app? Not necessarily. Listen to how one company burned through almost $2 billion and had to shut down ...

9 Mars 202223min

88. You can't be half pregnant

88. You can't be half pregnant

Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the...

2 Mars 202217min

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