SaaStr 047: How To Increase Leads & Conversion Through Optimising Your Marketing Funnel with Meagen Eisenberg, CMO @ MongoDB
Today's episode is taken from SaaStr Annual 2016, featuring Meagen Eisenberg, CMO at MongoDB and former VP Demand Gen at DocuSign, sharing her playbook for optimizing the funnel at every stage and co...
12 Aug 201631min
SaaStr 046: Predictable Revenue's Aaron Ross on The Importance of Sales Specialisation and How Companies Scale Into Hyper-Growth mode?
Aaron Ross is the author of the best selling book, Predictable Revenue, providing the framework for the outbound process & sales team Aaron created for Salesforce.com. During his time at Salesforce as...
8 Aug 201623min
SaaStr 045: Atlassian President, Jay Simons on The Inside Story Behind Atlassian's $5bn IPO
As VP of Sales and Marketing at Atlassian for three years before becoming President, Jay Simons has a broad perspective on what it takes to build a successful company. Sometimes, ignoring conventional...
5 Aug 201629min
SaaStr 044: Mattermark's Andy Sparks on How To Hire, Train & Incentivise Your Sales Team
Andy Sparks is the Co-Founder and Head of Sales @ Mattermark. He was previously the Technology Editor at Referly before the company pivoted to become Mattermark. Andy joined the Referly team via an ac...
1 Aug 201626min
SaaStr 043: Why You Should Focus More On Upsell Than Customer Acquisition & Forget The MBA, Take A Psychology Degree with Kirsten Helvey, COO @ Cornerstone On Demand
Today we bring you one of the highlights from SaaStr Annual 2016 with Jason Lemkin talking to Kirsten Helvey, COO of Cornerstone Ondemand, a cloud-based learning and talent management solutions provi...
29 Juli 201629min
SaaStr 042: Why Now Is The Time For Aggressive Growth & Monetisation Models Are The Most Exciting Element Of The Consumerisation Of SaaS with David Yuan, General Partner @ TCV
David Yuan is a General Partner at Technology Crossover Ventures, where he has enjoyed no less than 4 IPOs and 5 acquisitions. Some of David's investments include the likes of Facebook, Linkedin, Exac...
25 Juli 201625min
SaaStr 041: Hubspot's Dharmesh Shah on
Today we bring you a highlight from SaaStr Annual 2016 featuring a conversation between Hubspot's Dharmesh Shah and SaaStr's own Jason Lemkin. Prior to founding HubSpot in 2006, Dharmesh was founder a...
22 Juli 201629min
SaaStr 040: Gainsight's Allison Pickens on Scaling Your Customer Success Team, Managing Churn and Segmenting Your Customer Base
Allison Pickens carries the customer success torch as the VP of Customer Success & Business Operations at the category leaders, Gainsight. Allison's organization @ Gainsight includes all post-sales fu...
18 Juli 201623min
