The Effective CMO: Land O'Lakes' Heather Malenshek
Land O' Lakes is working to change the cultural narrative around rural America while building B2B and B2C brands trusted by generations of farmers and consumers alike. CMO Heather Malenshek joins WARC...
2 Juli 27min
Why C-suite alignment is an urgent marketing priority
CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Analytic Partners explain why performance metrics misle...
30 Juni 36min
Live in Cannes: The new, old rules of brand growth
Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand building through crypto winter and finally, creativ...
26 Juni 1h 2min
Live in Cannes: Building brands in the efficiency era
It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands w...
25 Juni 51min
Live in Cannes: SURPRISE! and other ways to win
Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports media trends, and finally, insights from new B2B buyab...
24 Juni 55min
Live in Cannes: The effectiveness experts will see you now
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing effectiveness leader, we review 'effectiveness fren...
23 Juni 44min
Live in Cannes: Creative strategy in a changing world
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to glo...
22 Juni 45min
Economic volatility stress-tests the global advertising market
The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Dawkins, Global President for Business Intelligence at...
18 Juni 25min
