You’re fired! Everton and political PR
After a week in which some top people in British politics have lost or given up their jobs, David Yelland and Simon Lewis discuss the strange case of OpenAI’s Sam Altman, the artificial intelligence s...
21 Nov 202328min
The King’s PR, Shell and a million-dollar handbag
As the King marks his 75th birthday, David Yelland and Simon Lewis look at how the Palace is using artificial intelligence to track public sentiment, what series six of The Crown means for the Royal P...
14 Nov 202328min
Rishi and Elon, Robert de Niro and that M&S ad
Rishi Sunak’s fireside chat with Elon Musk following the UK’s AI Safety Summit has been criticised as a PR disaster for the Prime Minister. But was it really a fan-hitting moment for him? Or just a vi...
7 Nov 202328min
NatWest’s Alison Rose, Unilever and I’m a Celebrity...
David Yelland and Simon Lewis assess the endgame around former CEO Alison Rose’s departure from NatWest. With a forensic PR eye they return to the scene of her fan-hitting moment at a charity dinner w...
31 Okt 202328min
Britney’s memoir, BT's rebrand and Meryl Streep
Following the release of Britney Spears’ autobiography David Yelland and Simon Lewis discuss the wisdom of the tell-all memoir. How does it measure up as a PR strategy? Also, BT’s “blink and you may h...
24 Okt 202328min
Captain Tom's family, Barclays and the Grand National
In this episode, David Yelland and Simon Lewis discuss the decision of Captain Tom’s family to enter the lion’s den in a TV interview with Piers Morgan in a bid to clear their name. Also, they chat ab...
17 Okt 202328min
Tobacco, Beckham Inc and an Eton mess
In this episode, David Yelland and Simon Lewis discuss “PR-ing the impossible” - the dirty business of representing the tobacco industry. Also, controlling the narrative – what the new Beckham Netflix...
10 Okt 202328min
The Taylor Swift effect, GB News and following Feargal
In this episode, David Yelland and Simon Lewis discuss the soft power of one of the most influential people in the United States right now. It’s not a man, it’s not even a very old man. It’s a 33-year...
3 Okt 202328min
