Can You Spin ChatGPT?
In the good old days, if you wanted some favourable PR for a client, you could call up a journalist and take them out for a jolly good lunch. It's not so easy when the thing you're trying to influence...
18 Mars 22min
A Gulf in Communications
When your country's PR plan relies on the projection of safety and security, how do you keep that image alive when you're under attack?This week, David Yelland is joined by global PR expert Farzana Ba...
11 Mars 27min
The Generation Game
Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important.This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC ...
4 Mars 19min
Friends: The One About PR
When you’re in a crisis, you discover very quickly who your friends are. Or perhaps more accurately, who your friends aren’t.This week, David Yelland and Simon Lewis examine how different types of fri...
25 Feb 25min
Heart v Head PR
How do you fight a PR battle when everyone's already decided you're the bad guys?That's the problem facing the water industry on the eve of a new Channel 4 factual drama called Dirty Business. The clu...
18 Feb 30min
Is the Office of PM Beyond PR?
Some jobs just can't be done. Circumstances, events and a changing world simply make them undoable.This week, David Yelland and Simon Lewis ask whether one such job is communicating on behalf of the P...
11 Feb 26min
Are Andrew and Mandelson Beyond the Fan?
How close is the Palace to being sucked into the Epstein reputational black hole - again?In this episode David Yelland and Simon Lewis discuss the latest revelations from the Epstein files about Andre...
4 Feb 29min
Is the Beckham Brand in Jeopardy?
It started with a bombshell but the aftershocks are only just getting started.This week, David Yelland and Simon Lewis ask whether David and Victoria Beckham's seemingly bulletproof brand is under thr...
28 Jan 24min
