3. The Media is Not Your Friend
It's not quite two tribes going to war but it can feel like that.In this episode, David Yelland and Simon Lewis look at the complicated relationship between PR and the media. You know what story you w...
6 Aug 202510min
2. Start Networking Now
Just the word 'networking' can conjure up images of high-powered people in suits who all seem to be part of the same club - and you have no idea how to get in.But it doesn't have to be like that.In th...
30 Juli 202510min
1. Reputation is Everything
Loads of money, success and power - great. But what do people actually think of you?In this new, short series, David Yelland and Simon Lewis look at some of the golden rules that they come back to tim...
23 Juli 20259min
A Right Royal Whodunnit
The idea of a secret meeting is just that - it stays secret. So what happens when that meeting becomes front page news? It's time to call in the PR detectives.This week, David Yelland and Simon Lewis ...
16 Juli 202522min
The Crying Game
We tend to like leaders to appear calm and in control. But we also want them to be human. The problem is, when they show genuine emotion, they often get slated for it - branded as 'weak' or an 'embarr...
9 Juli 202535min
Dynasty PR: Can the Trumps learn from the Royals?
Siblings at war, power struggles, a well-earned reputation in need of protection - who doesn't love a family dynasty drama?As Eric Trump hints he could try and run for President, David Yelland and Sim...
2 Juli 202525min
Faking It To Make It
Just be your best authentic self. That's supposedly what we should all be striving for. But is it good advice and in public life, is it even possible?This week, David Yelland and Simon Lewis look at c...
25 Juni 202527min
Is Bezos blind to Venetians?
Sure, who wouldn't want a wedding snap with Venice's Grand Canal in the background? But what if there were also dozens of banners showing your face on a rocket being blasted into space?As Jeff Bezos a...
18 Juni 202528min
