169: Replace your SEO agency with AI (Full Guide)

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Summary: I used to run an SEO agency. Charged businesses a couple of thousand quid a month, locked them into six-month contracts, and handed over PDFs that looked impressive but were, honestly, a bit of a black box. That entire model is now dead, and I say that with zero nostalgia. Today I walked through a free Claude Code skill called Claude SEO that runs a full technical audit, content analysis, keyword gap strategy, and AI search optimisation on your entire website. The same work that would cost tens of thousands a year from an agency took about 50 minutes on my site and cost me nothing beyond a Claude Pro subscription.

The real magic is what happens after the audit. You feed the findings back into Claude Code, have it build a prioritised implementation plan, and then schedule it to chip away at fixes overnight. Title tags, header hierarchy, schema markup, meta descriptions, the lot. It just quietly gets on with it while you sleep and presents a little report in the morning. I also covered why SEO still matters in the age of AI, how Google indexing directly affects whether you show up in ChatGPT, Gemini, and Claude, and why blocking AI crawlers from your site is probably a mistake. The whole guide is linked below if you want to set this up yourself.

—— Time Stamps ——

0:00 What is SEO and Why It Matters 0:49 Why AI is Killing the SEO Agency Model 3:37 Is SEO Still Important in the Age of AI 6:12 Using AI Instead of an SEO Agency 8:20 Claude SEO Skill: $20 vs $10K Agency Costs 8:55 Free Claude SEO Skill Walkthrough 9:58 How to Install the Claude SEO Skill 10:57 Running Your First AI SEO Audit 12:29 Content Analysis, EEAT and AI Crawler Access 13:45 Feeding Your Audit Back Into Claude Code 15:43 Connecting MCP to Analytics Tools 17:11 Recommended AI SEO Workflow 19:53 Q&A: Syncing Claude with Claude Code 21:11 Community Showcase: WTF is this Tech 23:24 How to Build and Host a Website with Claude 26:32 Does Every Business Actually Need SEO 29:16 Using Multiple LLMs for Better Results 30:25 Community Showcase: Sequestered AI 32:02 Best AI Creators to Follow Right Now

—— More Useful Resources ——

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