The Creator Economy Is Just Getting Started with Greg Selkoe of XSET

The Creator Economy Is Just Getting Started with Greg Selkoe of XSET What happens when culture, gaming, media, and entrepreneurship converge? In this episode of the Strategy & Leadership Podcast, Anthony Taylor speaks with Greg Selkoe, a serial entrepreneur who has spent his career building culture-driven companies at the intersection of media, commerce, and community. Greg is the Co-Founder and CEO of XSET, a gaming lifestyle brand operating at the intersection of esports, content creation, music, fashion, and digital media. Prior to launching XSET, Greg founded Karmaloop, one of the earliest and most influential streetwear e-commerce platforms, which grew to more than $180 million in annual revenue, and later served as the first President and CEO of FaZe Clan, helping scale one of the most recognizable brands in gaming. In this conversation, Anthony and Greg explore how the creator economy is reshaping modern business, why community has become the most valuable asset for brands, and how gaming culture has evolved into one of the largest entertainment ecosystems in the world. They also discuss what traditional organizations can learn from creator-led brands, how companies can authentically reach younger audiences, and why the next generation of media companies will be built around people, personalities, and communities. What You Will Learn in This Episode Why community has become the foundation of modern business models How the creator economy is transforming media, marketing, and brand building What established companies misunderstand about Gen Z audiences Strategic lessons from building Karmaloop, FaZe Clan, and XSET Why personalities and creators increasingly drive brand growth About Greg Selkoe Greg Selkoe is a serial entrepreneur and culture-focused business leader. He is the Co-Founder and CEO of XSET, a gaming lifestyle brand designed to bring together esports, creators, fashion, music, and digital media into a next-generation media platform. He previously founded Karmaloop, a pioneering streetwear platform that reached more than $180 million in annual revenue, and later served as President and CEO of FaZe Clan, helping scale one of the most recognized organizations in gaming. Throughout his career, Greg has built companies centered on community, culture, and digital media innovation. About the Strategy & Leadership Podcast The Strategy & Leadership Podcast is hosted by Anthony Taylor, a strategic advisor who works with mid-market leadership teams ($30M–$300M) across North America. For more than 15 years, Anthony has been in the room with leadership teams navigating growth, transitions, and the alignment challenges that come with scaling complex organizations. On this show, he interviews CEOs, founders, and senior leaders about what actually works when strategy has to survive execution. If you lead a team and want to get better at it, subscribe. Strategy Resources for Leaders Download the Strategic Alignment Toolkit https://www.smestrategy.net/toolkit Book a Strategic Alignment Review https://www.smestrategy.net/contact Learn more about SME Strategy https://www.smestrategy.net Connect with Anthony Taylor on LinkedInhttps://www.linkedin.com/in/anthonyctaylor604/ Produced by Rednyne Productions https://www.rednyne.com