Episode 291: Female Founder Forum, Part 2: Building Loyalty Programs That Actually Work

Episode 291: Female Founder Forum, Part 2: Building Loyalty Programs That Actually Work

In this episode, we're continuing the conversation from part two of our Female Founder Forum with three incredible founders—Gabrielle Hudson (Onyx Medical Esthetics), Lauren Grandanetti (Sunday Skin), and Morgan Kraut (MK Esthetics). Together, we're diving deeper into what it really takes to design, price, and scale a membership program that drives loyalty, profitability, and lasting impact.

We're talking about the systems, strategies, and mindset shifts that transform memberships from a discount plan into a true growth engine for your business. You'll hear how these women built models that elevate their brands, empower their teams, and create meaningful, long-term relationships with their patients.

If you're ready to refine your program, or finally launch one that works, this episode will give you the clarity and confidence to do it right.

In this episode, we discuss:

  • How to price and position your memberships to protect your margins
  • How to train your team to sell with confidence and authenticity
  • The psychology behind exclusivity and premium positioning
  • Real-world lessons from top-performing medspa owners
  • The key metrics to track to ensure membership success

Resources

→ Join the Fierce Factor Society

→ Follow Kaeli on Instagram: @kaeli.lindholm

Additional Ways to Connect:

KLC Consulting Website

Kaeli on LinkedIn

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Episode 24: Part 2: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor

Episode 24: Part 2: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor

In Part 2 of my conversation with Shannon Bokhoor, founder of SocialRx, we're getting into what actually makes content effective and how to build visibility without becoming obsessed with follower cou...

12 Loka 22min

Episode 23: Part 1: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor

Episode 23: Part 1: You Don't Need More Followers: What Actually Builds Trust on Social Media with Shannon Bokhoor

In this episode of Business on Top, I'm joined by my friend Shannon Bokhoor, founder of SocialRx, for Part 1 of our conversation about building a strong personal brand without feeling like you have to...

5 Loka 26min

Episode 22: How I'm Using AI to Create More Capacity As a CEO

Episode 22: How I'm Using AI to Create More Capacity As a CEO

What if AI could do more than write emails, create content, or give you another list of things to do? In this episode of Business on Top, I'm sharing a 20-minute sneak peek from our recent Too Busy to...

28 Syys 24min

Episode 21: The Confidence to Be Seen, Heard, and Taken Seriously

Episode 21: The Confidence to Be Seen, Heard, and Taken Seriously

In this episode of Business on Top, I'm answering your questions about visibility, confidence, authority, and what it really takes to walk into a room and own it. I'm sharing lessons from early in my ...

21 Syys 13min

Episode 20: The Leadership Mistakes Keeping Your Business Stuck

Episode 20: The Leadership Mistakes Keeping Your Business Stuck

What happens when your business slows down, your team isn't retaining clients, or your employees aren't taking initiative? Too often, we look for an external fix, a new device, more advertising, a new...

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Bonus: Leadership Lesson 19: Growth vs. Safety: How Do You Know Which One to Choose?

Bonus: Leadership Lesson 19: Growth vs. Safety: How Do You Know Which One to Choose?

In this bonus replay episode, I'm revisiting one of my favorite conversations from the Fierce Factor: one of the most dangerous myths women are taught about success, that "playing it safe" is the resp...

7 Syys 12min

Episode 18: Best Practices for Raising Your Prices

Episode 18: Best Practices for Raising Your Prices

If the thought of raising your prices makes you want to crawl under a rock, this episode is for you. In this episode of Business on Top, I'm breaking down why premium pricing is such an important part...

31 Elo 19min

Episode 17: What Would Kaeli Do? The Leadership Questions Every Founder Should Be Asking

Episode 17: What Would Kaeli Do? The Leadership Questions Every Founder Should Be Asking

In this special episode of Business on Top, I'm answering real questions from women navigating the complexities of growing and scaling their businesses. I'm sharing my candid perspective on the bigges...

24 Elo 21min

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