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198: AI SEO: How to Show Up in ChatGPT & AI Overviews

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Summary:

AI search is eating into Google and if your business isn't showing up inside ChatGPT, Claude, or Google's AI Overviews, you're already behind. In this video I go through what Ahrefs found across 1 billion data points and 14 studies: which content formats actually get cited by AI, why schema markup does essentially nothing, and why YouTube turns out to be the single strongest signal for AI brand visibility. Yes, really.

Practical stuff only. Blog listicles, homepage rewrites, reviews, directories, podcasts, and a YouTube strategy most businesses are completely sleeping on. Nobody's even agreed on a name for this yet (GEO? AEO? LLM SEO?) but the playbook is simpler than you'd think.

—— Time Stamps ——

0:00 Intro: How to Be Discoverable Inside AI 01:07 What Do We Even Call It? AI SEO vs GEO vs AEO 1:39 AI Still Looks for Real Evidence Across Surfaces 2:59 Blog Listicles: ChatGPT's #1 Cited Content Format 3:40 Chatbots vs Google AI Overviews Explained 5:34 Wikipedia & the Sources Marketers Can't Control 6:35 The Hidden Discovery Layer: Zero Google Visibility 7:46 Retrieved vs Cited: ChatGPT's 50% Citation Gap 8:27 Off-Site Signals: Reviews, Podcasts & Directories 9:22 Why YouTube Is the #1 Signal for AI Visibility 10:43 How AI Overviews Are Killing Your Website Clicks 12:28 Comparison Pages & Why Schema Markup Is a Waste 14:36 Stop Tricking the Algorithm — Just Be Useful 15:19 The Practical AI Visibility Checklist 16:17 Wrap-Up & Free Resources

— Useful Resources ——

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