The Man Behind Hormozi and Simon Squibb's Growth on How to Make Money With Your Personal Brand

Tobias Allen was knocking on doors at 16 with no job, no connections, and no plan, and by 25 he was Director of Marketing at Acquisition.com working directly with Alex and Leila Hormozi.
And in this episode he gives away everything.
We get into how he went from door-to-door sales as a teenager to working with two of the fastest-growing personal brands on the planet, Hormozi and Simon Squibb.
He shares the backdoor job application hack that gets you in front of decision makers, why being the best student in the room is the most underrated career cheat code, and the pizza box stunt that landed someone a job at a major company. Yes, really.
We also get into money. Brands are quietly paying creators between $15K and $50K a month for consistent content.
HUNDREDS OF BILLIONS OF DOLLARS are moving out of traditional media and into the creator economy right now. And the creators who understand how to position themselves for that are going to win big. Tobias explains exactly how.
Oh, and I asked him what both Hormozi and Simon Squibb do that almost nobody else does. His answer is 2 words. And it's probably the thing you've been putting off.
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04:01 The MAN formula: how to find clients who already have a budget
07:22 The backdoor job application hack that gets you in front of decision makers
09:39 The pizza box stunt that landed a sales job
12:01 How much he invested in himself, and why it was worth it
16:39 What putting your life on hold actually looks like
19:11 The three-act storytelling framework behind Simon Squibb's brand
25:14 How to find your content format by looking internally
26:06 The outlier method, double down on what's already working
About Tobias
Tobias Allen is a growth strategist and content expert who served as Director of Marketing at Acquisition.com under Alex and Layla Hormozi and now works with Simon Squibb, one of the fastest-growing personal brands in the world. Starting with door-to-door sales at 16 and investing over $100K in his own education, Tobias built his expertise from the ground up and has since helped scale some of the biggest creator brands on the planet.
Connect with Tobias
💼 LinkedIn: Tobias Allen
Stay connected with me
📧 Contact: courtney@smoothmedia.co
👍 Instagram: @builtinpublicpod
👍 Instagram: @courtlynnjohnson
💼 LinkedIn: Courtney Johnson
🎶 TikTok: @courtney..johnson