7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(695)

7MS #688: Building a Pentest Training Course Is Fun and Frustrating

7MS #688: Building a Pentest Training Course Is Fun and Frustrating

Today I talk about a subject I love while also driving me crazy at the same time: building a pentest training course! Specifically, I dissect a fun/frustrating GPO attack that I need to build very carefully so that every student can pwn it while also not breaking the domain for everybody else. I also talk about how three different flavors of AI failed me in solving a simple task.

16 Elo 22min

7MS #687: A Peek into the 7MS Mail Bag – Part 5

7MS #687: A Peek into the 7MS Mail Bag – Part 5

Hi friends, we’re doing something today we haven’t done in a hot minute: take a dip into the 7MinSec mail bag! Today we cover these questions: If I’m starting a solo business venture as a security consultancy, is it a good idea to join forces with other solo security business owners and form a consortium of sorts? Have you ever had anything go catastrophically wrong during a pentest?  Yes, and this is an important link in the story: https://github.com/fortra/impacket/issues/1436 What ever happened with the annoying apartment neighbor who stomped around like a rhino when you made any noise during COVID? What happened to the “difficult family situation” you vaguely talked about a few months ago that involved police and lawyers – did that ever get resolved?

11 Elo 57min

7MS #686: Our New Pentest Training Course is Almost Ready

7MS #686: Our New Pentest Training Course is Almost Ready

Oh man, I’m so excited I can hardly sleep. Our new three-day (4 hours per day) training is getting closer to general release. I talk about the good/bad/ugly of putting together an attack-sensitive lab that students can abuse (but hopefully not break!), and the technical/curriculum-writing challenges that go along with it.

1 Elo 23min

7MS #685: The Time My Neighbor Almost Got Scammed Out of $13K

7MS #685: The Time My Neighbor Almost Got Scammed Out of $13K

Today’s kind of a “story time with your friend Brian” episode: a tale of how my neighbor almost got scammed out of $13k.  The story has a lot of red flags we can all keep in mind to keep ourselves (as well as kids/friends/parents/etc.) safer from these types of shenanigans.

25 Heinä 22min

7MS #684: Pwning Ninja Hacker Academy

7MS #684: Pwning Ninja Hacker Academy

Hey friends, today we start pwning Ninja Hacker Academy – cool CTF-style lab that has you start with no cred and try to conquer domain admin on two domains!

18 Heinä 22min

7MS #683: What I'm Working on This Week - Part 4

7MS #683: What I'm Working on This Week - Part 4

This week I’m working on a mixed bag of fun security and marketing things: A pentest I’m stuck on My latest lab CTF obsession: Ninja Hacker Academy A cool “about 7MinSec” marketing video that was recorded in a pro studio!

12 Heinä 30min

7MS #682: Securing Your Family During and After a Disaster – Part 7

7MS #682: Securing Your Family During and After a Disaster – Part 7

Today’s episode is a downer! We talk about things you might want to have buttoned up for when you are eventually not alive anymore: Living will Buried vs. cremated? Funeral plans Funeral PHOTOS? I also talk about how my dad broke his ribs while trying to break a chimpmunk, and how a freak 4-wheeler accident also had my ribs in agony.

4 Heinä 30min

7MS #681: Pentesting GOAD – Part 3

7MS #681: Pentesting GOAD – Part 3

Today Joe “The Machine” Skeen and I pwn the third and final realm in the world of GOAD (Game of Active Directory): essos.local!  The way we go about it is to do a WinRM connection to our previously-pwned Kingslanding domain, coerce authentication out of MEEREEN (the DC for essos.local) and then capture/abuse the TGT with Rubeus!  Enjoy.

27 Kesä 18min

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