7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(682)

7MS #659: Eating the Security Dog Food - Part 8

7MS #659: Eating the Security Dog Food - Part 8

Today I’m excited about some tools/automation I’ve been working on to help shore up the 7MinSec security program, including: Using Retype as a document repository Leveraging the Nessus API to automate the downloading/correlating of scan data Monitoring markdown files for “last update” changes using a basic Python script

24 Tammi 28min

7MS #658: WPA3 Downgrade Attacks

7MS #658: WPA3 Downgrade Attacks

Hey friends, today we cover: The shiny new 7MinSec Club BPATTY updates A talk-through of the WPA3 downgrade attack, complemented by the YouTube livestream

17 Tammi 32min

7MS #657: Writing Rad Security Documentation with Retype

7MS #657: Writing Rad Security Documentation with Retype

Hello friends!  Today we’re talking about a neat and quick-to-setup documentation service called Retype.  In a nutshell, you can get Retype installed on GitHub pages in about 5 minutes and be writing beautiful markdown pages (with built-in search) immediately.  I still absolutely love Docusaurus, but I think Retype definitely gives it a run for its money.

10 Tammi 20min

7MS #656: How to Succeed in Business Without Really Crying - Part 21

7MS #656: How to Succeed in Business Without Really Crying - Part 21

Happy new year friends! Today we talk about business/personal resolutions, including: New year’s resolution on the 7MinSec biz side to have a better work/life balance New training offering in the works Considering Substack as a communications platform A mental health booster that I came across mostly by accident

3 Tammi 45min

7MS #655: Happy Hacking Holidays

7MS #655: Happy Hacking Holidays

Today we’re doing a milkshake of several topics: wireless pentest pwnage, automating the boring pentest stuff with cursor.ai, and some closing business thoughts at 7MinSec celebrates its 7th year as a security consultancy.  Links discussed today: AWUS036ACH wifi card (not my favorite anymore) Panda PAU09 N600 (love this one!) The very important Github issue that helped me better understand BPFs and WPA3 attacks TrustedSec article on WPA3 downgrade attacks

30 Joulu 202458min

7MS #654: Tales of Pentest Pwnage – Part 67

7MS #654: Tales of Pentest Pwnage – Part 67

Today we’ve got some super cool stuff to cover today!  First up, BPATTY v1.4 is out and has a slug of cool things: A whole new section on old-school wifi tools like airmon-ng, aireplay-ng and airodump-ng Syntax on using two different tools to parse creds from Dehashed An updated tutorial on using Gophish for phishing campaigns The cocoa-flavored cherry on top is a tale of pentest pwnage that includes: Abusing SCCM Finding gold in SQL configuration/security audits

13 Joulu 202441min

7MS #653: How to Succeed in Business Without Really Crying – Part 20

7MS #653: How to Succeed in Business Without Really Crying – Part 20

Hey friends, today we’re talking about tips to effectively present your technical assessment to a variety of audiences – from lovely IT and security nerds to C-levels, the board and beyond!

6 Joulu 202449min

7MS #652: Securing Your Mental Health - Part 6

7MS #652: Securing Your Mental Health - Part 6

Today’s episode talks about some things that helped me get through a stressful and hospital-visit-filled Thanksgiving week, including: Journaling Meditation (An activity I’m ashamed of but has actually done wonders for my mental health)

2 Joulu 202441min

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