7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(683)

7MS #154: Friday Infosec News and Links Roundup

7MS #154: Friday Infosec News and Links Roundup

Episode show notes are here: https://7ms.us/7ms-154-friday-infosec-news-and-links-roundup/.

12 Helmi 201613min

7MS #153: OFF-TOPIC - Ex Machina (and special musical guest)

7MS #153: OFF-TOPIC - Ex Machina (and special musical guest)

Today's episode is a movie review of Ex Machina (how the FRICK do you pronounce that?) and closes out with special musical guest, Sweet Surrender!

10 Helmi 201611min

7MS #152: Review of the Almond 2015 Wireless Router

7MS #152: Review of the Almond 2015 Wireless Router

This is a mini-review of the Almond 2015 router by Securifi. This is NOT a paid advertisement or endorsement. I just happen to REALLY like this little router.

8 Helmi 201610min

7MS #151: Friday Infosec News and Links Roundup

7MS #151: Friday Infosec News and Links Roundup

Here are some of my favorite stories and links for this week! Training opportunities NMAP course from Udemy - $24 for a limited time (I think) How to handle the the thoughtless compliance zombie hordes - by BHIS is coming up Tuesday February 16th from 2-3 ET. The price is free! Pivot Project touts itself as "a portfolio of interesting, practical, enlightening, and often challenging hands-on exercises for people who are trying to improve their mastery of important cybersecurity skills. News It is absurdly easy for attackers to destroy your Web site in 10 minutes. Secure your home network better using advice from the SANS Ouch! newsletter. Chromodo (part of Comodo's Internet Security)disables same-origin policy which basically disables Web security. Wha?! Virus total now looks at firmware images as well. We can soon wave goodbye to Java in the browser forever!. Kinda. Tools Here's a nice SSL/TLS-checking checklist for pentesters. Kali is moving to a rolling release configuration pretty soon. Update yours before April 15!

5 Helmi 201611min

7MS #150: OFF-TOPIC-Bone Tomahawk / Goodnight Mommy / Comedy Loves Misery

7MS #150: OFF-TOPIC-Bone Tomahawk / Goodnight Mommy / Comedy Loves Misery

Preview16 wordsIn today's off-topic episode I review the following movies: Bone Tomahawk Goodnight Mommy Misery Loves Comedy

3 Helmi 201610min

7MS #149: Securing Your Life - Part 3

7MS #149: Securing Your Life - Part 3

This episode continues the series on securing your life - making sure all the security stuff related to your life is in order. Today we're particularly focusing on preparing to travel. What if (God forbid) the plane goes down? Who has access to your money, passwords, etc.?

1 Helmi 20168min

7MS #148: OFF-TOPIC - Apple Watch Review

7MS #148: OFF-TOPIC - Apple Watch Review

Yep, there are tons of people/blogs/magazines/children/pets who have provided reviews of the Apple Watch. This is mine.

28 Tammi 20169min

7MS #147: DIY Hosted Mutillidae

7MS #147: DIY Hosted Mutillidae

In this episode I talk about how to build a cheap hosted Mutillidae server to safely hack away on while keeping other Internet prowlers out. Here are the basic commands to run to lock down the Digital Ocean droplet's iptables firewall: *Flush existing rules* **sudo iptables -F** *Allow all concurrent connections* **sudo iptables -A INPUT -m conntrack --ctstate ESTABLISHED,RELATED -j ACCEPT** *Allow specific IPs/hosts to access port 80* **sudo iptables -A INPUT -p tcp -s F.Q.D.N --dport 80 -m conntrack --ctstate NEW,ESTABLISHED -j ACCEPT** *Allow specific IPs/hosts to access port 22* **sudo iptables -A INPUT -p tcp -s F.Q.D.N --dport 22 -m conntrack --ctstate NEW,ESTABLISHED -j ACCEPT** *Block all other traffic:* **sudo iptables -P INPUT DROP** *Provide the VPS loopback access:* **sudo iptables -I INPUT 1 -i lo -j ACCEPT** *Install iptables-persistent to ensure rules survive a reboot:* **sudo apt-get install iptables-persistent** *Start iptables-persistent service* **sudo service iptables-persistent start** *If you make iptables changes after this and they don't seem to stick, do this:* **sudo iptables-save > /etc/iptables/rules.v4** See this Digital Ocean article for more information.

26 Tammi 20168min

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