7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(683)

7MS #146: Friday Infosec News and Links Roundup

7MS #146: Friday Infosec News and Links Roundup

Here are some of my favorite stories and links for this week! If you missed last week's BURN IT ALL! Webcast, it's now online as a Youtube video. There is still time to register for the Real World Web Penetration Testing Webinar. It's(Thursday, January 28 @ 1 p.m. CST) and $25 (cheap!) Trustwave is in big trouble after failing to find hackers under their noses. Their noses mustreally hurt because Mandiant was quick to point out the work done by Trustwave was "woefully inadequate." I'm scared of IoT stuff. Why? Oh, I don't know, because what happens when your Nest fails and leaves your buttcheeks freezing cold?!?!? Or what if hackers steal your doorbell, and thus your wifi password and pwn your network? Thankfully, OWASP now now has a top 10 for IoT stuff too. A researcher found some clever ways to abuse Lastpass with an exploit called Lostpass. Lastpassresponded with a security change wherein a Lastpass authentication from a new device requires approval via email. A new Sysinternals tool helps figure out if you have shady, unsigned files in c:\windows\system32. Oh, and for sure upgrade all your iThings ASAP. Apple patched some ugly security holes.

23 Tammi 201610min

7MS #145: OFF-TOPIC - Sicario and The Walk

7MS #145: OFF-TOPIC - Sicario and The Walk

In today's off-topic episode I review two movies: Sicario and The Walk.

21 Tammi 20167min

7MS #144: Shoulder-Surfing with Seasoned Pentesters

7MS #144: Shoulder-Surfing with Seasoned Pentesters

I recently had the opportunity to shoulder-surf with some seasoned Webapp pentesters, and wanted to share what I learned about their tools, techniques and methodologies.

18 Tammi 20167min

7MS #143: Friday Infosec News and Links Roundup

7MS #143: Friday Infosec News and Links Roundup

Here are some of my fav' stories and links for this week! * Burn it all...The New Security Fundamentals **(Wednesday, January 20 @ 1 p.m. CST)**: a free Webinar on setting up the "*core technical things you need to do for your security program*." I've attended many Webinars from the BHIS group and they're always informative and humorous. * Real World Web Penetration Testing **(Thursday, January 28 @ 1 p.m. CST)**: a $25 Webinar on going through "*a real world penetration test. We will explore the methodology and procedures Secure Ideas follows as we test web applications. The course will also walk through some tricks and tips on how to focus your testing on likely flaws*." I have seen four of their recorded courses before and found them to be *absolutely* worth the money I spent, so I'm confident this upcoming session will be no exception. * Fortinet SSH backdoor not much to say except if you use any of the affected products, update immediately as they contain an SSH backdoor: * FortiOS v4.3.17 or any later version of FortiOS v4.3 (available as of July 9, 2014) * FortiOS v5.0.8 or any later version of FortiOS v5.0 (available as of July 28, 2014) * Any version of FortiOS v5.2 or v5.4 * Hacker sentenced to 334 years in prison for operating a phishing Web site similar to that of a legit banking Web site. Moral of the story? Don't do that. * Don't use IE 8, 9 or 10 anymore! unless you like to live dangerously.

15 Tammi 20168min

7MS #142: OFF-TOPIC - Media Servers and Making a Murderer

7MS #142: OFF-TOPIC - Media Servers and Making a Murderer

This off-topic episode covers: * Media servers - I'm a newb in this area and could use your help in setting up a config that actually works! * Making a Murderer - this is a fantastic documentary on Netflix. Stop what you're doing (once you listen to this episode) and watch *immediately* please.

13 Tammi 20168min

7MS #141: Happy (Belated) New Year!

7MS #141: Happy (Belated) New Year!

Happy (belated) new year! This episode is more of a "What am I listening to, a PBS telethon?!" kind of thing, and I'm sorry for that. But I want to cover: * Scheduling changes for 2016 - we're gonna be 3 times a week! * A new documentation project I'm working on called BPATTY (Brian's Pentesting and Technical Tips for You) * A way you can support the podcast financially.

11 Tammi 20168min

7MS #140: OFF-TOPIC - Video Games I'm Currently Playing

7MS #140: OFF-TOPIC - Video Games I'm Currently Playing

This episode talks about some cool video games I've been playing lately: * Metal Gear Solid Phantom Pain (Xbox 360) * Rise of the Tomb Raider (Xbox 360) * Luminocity (iPhone) * Super Mario Maker (Wii U) I recommend 'em all!

8 Tammi 20169min

7MS #139: Securing Your Life - Part 2

7MS #139: Securing Your Life - Part 2

Back in episode #93 I talked about securing your life - in other words, asking yourself "What would happen if I was dead right now? Do I have adequate insurance? Are my finances in order? How about estate planning?" This episode continues that train of thought, and I share some new changes I've made in my "life security" department.

8 Tammi 20168min

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