7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(695)

7MS #648: First Impressions of Level.io

7MS #648: First Impressions of Level.io

Hey friends, today I’m sharing my first (and non-sponsored) impressions of Level.io, a cool tool for managing Windows, Mac and Linux endpoints. It fits a nice little niche in our pentest dropbox deployments, it has an attractive price point and their support is fantastic.

1 Marras 202440min

7MS #647: How to Succeed in Business Without Really Crying – Part 19

7MS #647: How to Succeed in Business Without Really Crying – Part 19

Today we’re talkin’ business – specifically how to make your report delivery meetings calm, cool and collect (both for you and the client!).

25 Loka 202422min

7MS #646: Baby’s First Incident Response with Velociraptor

7MS #646: Baby’s First Incident Response with Velociraptor

Hey friends, today I’m putting my blue hat on and dipping my toes in incident response by way of playing with Velociraptor, a very cool (and free!) tool to find evil in your environment.  Perhaps even better than the price tag, Velociraptor runs as a single binary you can deploy to spin up a server and then request endpoints to “phone home” to you by way of GPO scheduled task.  The things I talk about in this episode and show in the YouTube stream are all based off of this awesome presentation from Eric Capuano, who also was kind enough to publish a handout to accompany the presentation.  And on a personal note, I wanted to share that Velociraptor has got me interested in jumping face first into some tough APT labs provided by XINTRA.  More to come on XINTRA’s offering, but so far I’m very impressed!

18 Loka 202416min

7MS #645: How to Succeed in Business Without Really Crying - Part 18

7MS #645: How to Succeed in Business Without Really Crying - Part 18

Today I do a short travelogue about my trip to Washington, geek out about some cool training I did with Velociraptor, ponder drowning myself in blue team knowledge with XINTRA LABS, and share some thoughts about the conference talk I gave called 7 Ways to Panic a Pentester.

14 Loka 202431min

7MS #644: Tales of Pentest Pwnage – Part 64

7MS #644: Tales of Pentest Pwnage – Part 64

Hey!  I’m speaking in Wanatchee, Washington next week at the NCESD conference about 7 ways to panic a pentester!  Today’s tale of pentest pwnage is a great reminder to enumerate, enumerate, enumerate!  It also emphases that cracking NETLM/NETNTLMv1 isn’t super easy to remember the steps for (at least for me) but this crack.sh article makes it a bit easier!

4 Loka 202441min

7MS #643: DIY Pentest Dropbox Tips – Part 11

7MS #643: DIY Pentest Dropbox Tips – Part 11

Today we continue where we left off in episode 641, but this time talking about how to automatically deploy and install a Ubuntu-based dropbox!  I also share some love for exegol as an all-in-one Active Directory pentesting platform.

27 Syys 202426min

7MS #642: Interview with Ron Cole of Immersive Labs

7MS #642: Interview with Ron Cole of Immersive Labs

Ron Cole of Immersive Labs joins us to talk pentest war stories, essential skills he learned while serving on a SOC, and the various pentest training and range platforms you can use to sharpen your security skills! Here are the links Ron shared during our discussion: VetSec Fortinet Veterans Program Immersive Labs Cyber Million FedVTE

23 Syys 202442min

7MS #641: DIY Pentest Dropbox Tips – Part 10

7MS #641: DIY Pentest Dropbox Tips – Part 10

Today we’re revisiting the fun world of automating pentest dropboxes using Proxmox, Ansible, Cursor and Level.  Plus, a tease about how all this talk about automation is getting us excited for a long-term project: creating a free/community edition of Light Pentest LITE training!

13 Syys 202427min

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