Podcast Episode
99% Invisible1 Syys 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Kickstart Season 4 of 99% Invisible- Weekly Episodes

Kickstart Season 4 of 99% Invisible- Weekly Episodes

99% Invisible started as a side project I made in my bedroom at night, and after two years of making the program, I turned to Kickstarter to see if I should keep it going. To my great surprise, the Season … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Loka 20133min

Wild Ones Live

Wild Ones Live

We have one cardinal rule on 99% Invisible: No cardinals. Meaning, we deal with the built world, not the natural world. So, when I read Jon Mooallem’s brilliant book, Wild Ones: A Sometimes Dismaying, Weirdly Reassuring Story About Looking at … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Loka 201330min

Strowger and Purple Reign Redux

Strowger and Purple Reign Redux

If you are an undertaker in 1878 Kansas City, and you learn that your competitor’s wife works as a telephone switchboard operator and has been diverting business calls meant for you to her husband, you have a few potential courses … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Loka 201322min

Bubble Houses

Bubble Houses

If you were a movie star in the market for a mansion in 1930s Los Angeles, there was a good chance you might call on Wallace Neff. Neff wasn’t just an architect–he was a starchitect. One of his most famous … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Syys 201323min

The Broadcast Clock

The Broadcast Clock

There’s a term that epitomizes what we radio producers aspire to create: the “driveway moment.” It’s when a story is so good that you literally can’t get out of your car. Inside of a driveway moment, time becomes elastic–you could … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Syys 201314min

I Heart NY, TM

I Heart NY, TM

By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Elo 201317min

Reversal of Fortune

Reversal of Fortune

Chicago’s biggest design achievement probably isn’t one of its amazing skyscrapers, but the Chicago River, a waterway disguised as a remnant of the natural landscape. But it isn’t natural, not really. It’s hard to tell when you see the river, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

9 Elo 201318min

Noble Effort

Noble Effort

If you grew up watching Warner Brothers cartoons, you might remember seeing the name Chuck Jones in big letters in the opening credits. Chuck Jones directed cartoons like Looney Tunes from the 1930s until his death in 2002. He was … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Heinä 201316min

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