Podcast Episode
99% Invisible1 Syys 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

Buy The 99% Invisible City

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(760)

UTBAPH

UTBAPH

It started with some Pittsburgh humor. Pittsburgh-based comedian Tom Muisal does a bit about a GPS unit that can give directions in “Pittsburghese.” Because in Pittsburgh, no one calls it “Interstate 376,” it’s “The Parkway.” It’s not “The Liberty Tunnel,” … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Helmi 201415min

Icon for Access

Icon for Access

There is a beauty to a universal standard. The idea that people across the world can agree that when they interact with one specific thing, everyone will be on the same page– regardless of language or culture or geographic locale. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Helmi 201413min

Cover Story

Cover Story

You know the saying: you can’t judge a book by its cover. With magazines, it’s pretty much the opposite. The cover of a magazine is the unified identity for a whole host of ideas, authors, and designers who have created … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

11 Helmi 201417min

Higher And Higher

Higher And Higher

Like the best of these stories, the two bitter rivals started out as best friends: William Van Alen and Craig Severance. They were business partners. Van Alen was considered the artistic maverick and Severance was the savvy businessman. It’s unclear … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 Helmi 201416min

The View From The 79th Floor

The View From The 79th Floor

On July 28, 1945, an airplane crashed into the Empire State Building. A B-25 bomber was flying a routine mission, chartering servicemen from Massachusetts to New York City. Capt. William F. Smith, who had led some of the most dangerous … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Tammi 201414min

Six Stories- the memory palace

Six Stories- the memory palace

Elevators are old. They would have to be. Because it is in our nature to rise. History is full of things that lift other things. In ancient Greece, and China, and Hungary, there were systems of weights and pulleys and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Tammi 201419min

Numbers Stations

Numbers Stations

If you tune around on a shortwave radio, you might stumble across a voice reciting an endless stream of numbers. Just numbers, all day, everyday. These so-called “numbers stations,” say nothing about where they are transmitting from or who they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

20 Joulu 201321min

DIY Space Suit

DIY Space Suit

Cameron Smith is building a space suit in his apartment. He’s not an astronaut. He’s not even an engineer. Cameron Smith is an archaeologist–on faculty in the anthropology department at Portland State University in Oregon. But Cameron is an explorer … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Joulu 201312min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
oppimisen-psykologia
rss-neuvottelija-sami-miettinen
hyva-paha-johtaminen
rss-rahamania
rss-lahtijat
inderespodi
ostan-asuntoja-podcast
pomojen-suusta
raharesepti
rss-bisnesta-bebeja
kasvun-kipuja
rss-myyntipodi
rss-uppoava-vn-laiva
rss-doulapodi
rss-inderes
rss-metsanomistaja-podcast