Nic Faitos, Founder and Senior Partner of Starbright Floral  Design, on Delivering 5-Star Customer Experience to New York’s Top Hotels
#SenecaProud24 Marras 2020

Nic Faitos, Founder and Senior Partner of Starbright Floral Design, on Delivering 5-Star Customer Experience to New York’s Top Hotels

SHOW NOTES

Let’s say you ran a business. I’m not going to tell you what kind of business. I’m going to let you guess.In this business, your customers spend a lot of time, and consideration choosing which of your products they’re going to buy from you. Often they select only the components, and leave you to assemble it in its final form. There’s often a lot of emotional investment involved in making their decision. And needless to say the final result has got to be perfect.In choosing the component parts, your customers can choose among hundreds of options, and leave it to you to put it all together. To add to the complexity of this business, you never really know how busy you’ll be. That said, all of your inventory needs to be completely rotated about every three days. After about 3 days, you can’t use it. And finally, your customers will often never see what they finally buy. They select the components, pay you for them, and the work you’ll do with them, and walk away, and it’s your job to make sure they somehow feel good about their choice to work with you, without seeing what they actually bought!How are you possibly going to keep those customers coming back to you?Have you guessed the kind of business I’m describing? It’s a florist. Think about it. Think of those times you’ve ordered flowers. You may never see the final result unless someone sends you a picture. So what is it about that that makes it a great experience for you? Now to add even more complexity to that….What if you’re the founder/ceo of one of the largest florists in New York City, serving all of the major hotels, where you have to get it 100% right every time? Managing that kind of complexity is trickier than any juggling act I think I’ve ever seen. And our guest today, Nic Faitos, let’s just say he’s damn good juggler.About Our GuestNic Faitos is the owner and founder of Starbright Floral Design, Inc. He goes by the title of Senior Partner, and he started the company in 1994.Prior to Starbright, Nic has lived, worked and studied in California, Greece, Florida before finally settling in NY. Nic has always been entrepreneurial, and his career has included publishing, technology and financial sales. But it makes sense that he found his home in NY. Nic is part of that enery, that sparkle, that puts the pizzazz in NY. If you’ve been to NY, you know what I’m talking about.Nic’s dedication to this industry, and as well as his dedication to delivering a five-star service experience, helped set a new standard for the floral industry. Specifically in his interactions with hoteliers, travel and tourism, which is a market he soon dominated. We spend some time talking about that.Since its start in 1994, Starbright Floral Design has grown from a single employee to seventy-five non-seasonal team members. Never has the company experienced a down year in revenue and is by every measurable standard the largest and most well- known floral brand in New York City.Nic has been featured on ABC News, The Wall Street Journal, Crain’s Business and at a presser with former Mayor Bloomberg, and now, this podcast.Nic and I connected over Zoom late this summer. And we started our conversation talking about what has set Starbright Floral Design apart from other florists, and what has made them the florists of choice for hotelliers in NY who have the highest standards in the world. Click

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Raymond Reddy – Co-founder and CEO of Ritual, on how Adding Digital to Your Business Makes the Human to Human Experience Better

Raymond Reddy – Co-founder and CEO of Ritual, on how Adding Digital to Your Business Makes the Human to Human Experience Better

SHOW NOTES Today’s guest is Raymond Reddy, co-founder and CEO of the highly successful Ritual – which enables social ordering from restaurants in major cities across North America, The UK, and Australia. In this wide-ranging conversation, we talk about: a) How digital in traditionally non-digital industries, like food pick-up and delivery, can have a transformative effect on the overall customer experience. b) How digital ordering is transforming the fundamental design of the restaurant, and how Ritual helps their restaurant partners create space that maximizes flow, prevents line-ups, and improves the in-store customer experience. c) How specific, customer-by-customer, and order-by-order data, can help restaurants survive in hyper-competitive markets, and how working with Ritual can help them. d) Much, much more… About Our Guest, Raymond Reddy Raymond Reddy is the co-founder and CEO of Ritual.  Prior to Ritual, Ray co-founded the mobile commerce company PushLife. In 2011, Google purchased PushLife and Ray joined the Google team, leading mobile product management for shopping and commerce. Ray soon recognized the potential of better leveraging a social application to unlock mobile commerce and thus, Ritual was born. Click here to visit Ritual Leave us a review on iTunes I really appreciate all the support I’ve been receiving on this podcast! Thank you! If you want to leave a rating and review on iTunes, that’s always helpful for people to find the podcast. Click here to leave a rating / review on iTunes Contact Pat Perdue on Twitter I always love hearing from folks on Twitter. Click here to send me a Tweet: @PatPerdue Thank you for listening.

2 Loka 201942min

Ash Anil:  How Technical Safety BC Focuses on Customer Experience and Why it Pays Off

Ash Anil: How Technical Safety BC Focuses on Customer Experience and Why it Pays Off

SHOW NOTES Today’s guest, Ash Anil, is Business Leader at Technical Safety BC.. Why is a government organization on a podcast talking about Customer Experience? Turns out focusing on Customer Experience is also good government. Specifically we learn: a) How focusing on Customer Experience can literally save lives. b) How Technical Safety B.C. dramatically increased customer satisfaction scores through digitization of common forms and documentation required for compliance. c) How Technical Safety B.C. continues to innovate for all of its customers in spite of the wide range of technical adoption (some don’t have email, for example). d) How Technical Safety BC maintains a spirit of innovation that is radically focused on adding customer value. e) Much, much more…. About our Guest, Ash Anil Ashutosh Anil has been an innovation leader in the customer experience, product & service industry for almost 2 decades, supporting global organizations such as Best Buy, ADP Canada, Rogers Communications, 3 Telecom UK, Fido Solutions, as well as Canadian SaaS startups like Money On the Go (AKA MOGO) and Rise People.  As a precise and creative strategic planner, Ash connects culture, people, and customer centricity to build diverse teams who passionately and aggressively pursue best-in-class CX. In his current role as Business Leader at Technical Safety BC, Ash religiously applies customer centricity to the cause of public participation in safety, inspiring employees to put CX first in an industry where the concept of “Outside In” value creation can sometime gets lost. New Theme Music! Ooo Yeah! I have a fancy new intro! Thank you to Justin Dove at Core Image Studio for making the podcast sound grown up! To reach Justin for your own fancy intro, check out Core Image Studio. Leave us a review on iTunes I really appreciate all the support I’ve been receiving on this podcast! Thank you! If you want to leave a rating and review on iTunes, that’s always helpful for people to find the podcast. Click here to leave a rating / review on iTunes Contact Pat Perdue on Twitter I always love hearing from folks on Twitter. Click here to send me a Tweet: @PatPerdue Thank you for listening.

29 Huhti 201931min

Episode 10:  Final Episode of Season One - #SenecaProud in Action

Episode 10: Final Episode of Season One - #SenecaProud in Action

About Today's Show While previous episodes were in-studio conversations with faculty, this episode takes us out of the studio, and to a 3rd year student event that demonstrates the impact a dedicated team of Seneca faculty can have in bringing together industry, students, and family, to discover what SenecaProud is truly all about. In this episode we... 1.  Attend the Fashion Business Management Program's capstone event, known as Fashion Industry and Education Leadership Development (FIELD). 2.  Meet Professor Michel Côté, who discusses the incredible achievement of the 3rd Year Fashion Business Management students who are competing and presenting at the event. 3. Meet members of brand sponsor RW & Co.'s senior leadership team, and discover insights into the future of fashion retail. 4.  Meet some of the family of the 3rd Year Presenters, some of whom drove hours to attend the event. 5.  And of course, so much more.... About The FIELD Event FIELD (Fashion Industry and Education Leadership Development) is an event in which teams of 3rd year Fashion Business Management students present a solution to a project brief that is provided by a client sponsor.  These 10 minute presentations are the end result of about 1 year’s work in product development, marketing, and go to market strategy.   This year's event was co-ordinated by a former guest on this show, Professor Lorrisa Dilay, and sponsored by brand partner RW & Co.   Available on iTunes, Spotify, and Google Podcasts! #SenecaProud Podcast is now available on iTunes, which means it's available pretty much wherever you get your podcasts.   Click here to subscribe. While you're there, please give us a rating and leave a comment.  It really helps get our podcast found. Thanks for listening!   Pat Perdue

23 Huhti 201927min

Episode 9:  Professor Robert Waite, Professor of Government Relations, Public Relations — Corporate Communications and Public Relations — Investor Relations.

Episode 9: Professor Robert Waite, Professor of Government Relations, Public Relations — Corporate Communications and Public Relations — Investor Relations.

About Today's Show Robert Waite is a professor at Seneca College in the school’s graduate certificate program. Subjects he teaches include Advanced Presentation Skills; Writing for Public Relations Professionals; Writing for Government Relations Professionals; Media Relations; International Public Relations; and Investor Relations. In this episode we discuss... 1.  Key skills necessary to be successful in PR today. 2.  What sets Seneca College apart from universities 3.  Some of the more interesting moments in Professor Waite's 30+ year career as one of North America's leading authorities on Public Relations and Corporate Communications 4.  So much more... About Today's Guest, Professor Robert Waite Robert Waite is one of North America’s foremost experts in the field of marketing, executive communications, cultural transformation and stakeholder relations. Mr. Waite is Managing Director of Waite + Co., a firm specializing in Board and CEO-level communications strategy and advice. With offices in Toronto, Ottawa and Boston, Waite + Co. draws on its founder’s 30+ years of experience working with six corporate CEO’s; two distinguished United States Senators; and as a member of the Executive Branch of the United States. He has led and transformed communications, government relations, marketing and investor relations functions at companies as diverse as IBM, Ford, CAE (that’s an Aviation Electronics Company that has diversified into other simulation technologies), CIBC and Canada Post. Click HERE to find his company Waite + Co. Available on iTunes, Spotify, and Google Podcasts! #SenecaProud Podcast is now available on iTunes, which means it's available pretty much wherever you get your podcasts.   Click here to subscribe. While you're there, please give us a rating and leave a comment.  It really helps get our podcast found. Thanks for listening!   Pat Perdue

8 Huhti 201934min

Episode 8:  Professor Sumit Bhatia, from the Game Art and Animation, and the Interactive Media Design Programs

Episode 8: Professor Sumit Bhatia, from the Game Art and Animation, and the Interactive Media Design Programs

About Today's Show Professor Sumit Bhatia is not only an industry leader in digital transformation, gamification, and emerging technologies, he is also the program coordinator and professor for the Interactive Media Design and the Game Art and Animation Programs at Seneca College.  And he's our guest in today's show. In this episode we discuss... 1.  The specifics of the Interactive Media Design, and the Game Art and Animation Programs. 2.  The gratification that comes from transforming passion for art and creation into a rewarding career. 3.  The diverse, and ever growing career opportunities, that exist for digital artists, storytellers, and designers. 4.  A lot more.... About Today's Guest, Professor Sumit Bhatia In addition to his work at Seneca College, Professor Bhatia is a business, creative and digital strategist whose work has focused on helping organizations embrace technology, transform digitally, establish their digital narrative and tell stories using emerging technologies. He has worked with fortune 500 companies, large academic institutions, and complex start-ups.  His current research is focused in the fields of AI & Gamification, Big Data Governance and Immersive Environments(AR/VR/MR)   Available on iTunes, Spotify, and Google Podcasts! #SenecaProud Podcast is now available on iTunes, which means it's available pretty much wherever you get your podcasts.  Here's the link.  https://itunes.apple.com/ca/podcast/senecaproud/id1448933774.  While you're there, please subscribe, give us a rating, and leave a comment.  It really helps get our podcast found. Thanks for listening!   Pat Perdue

25 Maalis 201925min

Episode 7:  Professor Lorrisa Dilay, from the Seneca Schools of Fashion Business, and Fashion Business Management Programs

Episode 7: Professor Lorrisa Dilay, from the Seneca Schools of Fashion Business, and Fashion Business Management Programs

About Today's Show Professor Lorrisa Dilay is a highly accomplished professional in the world of Canadian fashion management.  She's also a professor at Seneca College, and our guest on today's show In this episode we discuss... 1.  How YOU can get a 20% discount at the Fashion Boutique and Seneca College (Hint:  Mention this show!) 2.  The really innovative Seneca Boutique program, which allows students to run their own apparel boutique end-to-end. 3.  The 3rd year Capstone Program, and how that prepares students for a career in fashion by showcasing their work in front of industry professionals. 4.  A lot more.... About Today's Guest, Professor Lorrisa Dilay Professor Dilay teaches various courses in the Fashion Business and Fashion Business Management programs at Seneca.  Before joining Seneca full-time, the brands she’s worked with are a who’s who of iconic Canadian and international brands:   Northern Reflections, Bata Canada (Athletes World and Bata Shoes), Bluenotes, The Bay, cleo, Walmart, TJX Canada and Town Shoes Ltd. And that’s just a few… Positions she's held include Buyer, Brand Manager, Assistant General Merchandise Manager, Team Leader, Team Leader of Planning and Allocation, Product Development Manager, Director of Planning. Professor Dilay has led the design and development of Women’s apparel and footwear collections, she’s launched new brands into Canada, she’s led corporate-wide strategic market share growth initiatives, and she’s designed and implemented new merchandising processes   Available on iTunes and Spotify! #SenecaProud Podcast is now available on iTunes, which means it's available pretty much wherever you get your podcasts.  Here's the link.  https://itunes.apple.com/ca/podcast/senecaproud/id1448933774.  While you're there, please subscribe, give us a rating, and leave a comment.  It really helps get our podcast found. Thanks for listening!   Pat Perdue

11 Maalis 201940min

Episode 6:  Professor Martin Waxman, from the Public Relations and Corporate Communications Program

Episode 6: Professor Martin Waxman, from the Public Relations and Corporate Communications Program

About Today's Show Martin Waxman is professor at the Seneca Public Relations and Corporate Communications program at the Seneca School of Media.  Martin teaches PR, Social Media and Journalism. In this episode we discuss... 1.  The specifics of the Public Relations and Corporate Communications Program at Seneca College. 2. How social media is evolving and changing, and potentially re-tracing the origins of PR back to the 1920's. 3. The curious relationship between PR and Sigmund Freud. About Today's Guest, Professor Martin Waxman In addition to his role as professor at the Public Relations and Corporate Communications program at the Seneca School of Media, Martin teaches PR, Social Media and Journalism,  Martin also has online courses on Linda.com and LInkedin Learning.  He also runs his own Media firm, Martin Waxman Communications, and he’s got his own podcast, Inside PR.   You can reach Martin Waxman on Twitter @MartinWaxman   Seneca Campaign for Students Click the link for the Campaign for Students HERE. Available on iTunes #SenecaProud Podcast is now available on iTunes, which means it's available pretty much wherever you get your podcasts.  Here's the link.  https://itunes.apple.com/ca/podcast/senecaproud/id1448933774.  While you're there, please subscribe, give us a rating, and leave a comment.  It really helps get our podcast found. Thanks for listening!   Pat Perdue

25 Helmi 201930min

Bruce Simpson, co-founder of SwitchGear Consulting and Trusted Co-pilot for Large-scale Change:  The Adoption / Innovation Paradox and How to Avoid It

Bruce Simpson, co-founder of SwitchGear Consulting and Trusted Co-pilot for Large-scale Change: The Adoption / Innovation Paradox and How to Avoid It

SHOW NOTES One of the big challenges in Customer Experience is managing all of the changing initiatives that are simply a way of life among competitive companies today.  There is huge pressure at all levels of just about every organization to innovate.  Do something new. The pressure to constantly innovate has become business as usual.  With every department on the hook to be innovative, they end up tripping over each other and negatively impact the customer experience in unforeseen ways.   Our Guest, Bruce Simpson Our guest today, Bruce Simpson, knows a lot about helping companies manage the change that comes from a culture of constant innovation.  As partner and co-founder of SwitchGear Consulting, Bruce has spent the past 15 years as a trusted co-pilot for BIG change, helping leaders who are not only trying to change culture and elevate performance but have realized they need a make-over on how they work and even how their people think. In This Episode We Discuss: a) How to recognize when our organizations focus too heavily on innovation at the expense of creating lasting change. b) How leaders at every level of the organization can get their teams “unstuck,” and begin to actually move the company forward and help it to genuinely evolve. c)  What are the crucial tasks senior leaders must do to reduce “adoption paralysis” and ensure their company truly remains innovating and customer-focused d)  Lots lots more…. About our Guest – Bruce Simpson Since helping build his first Call Centre in 1989, Bruce Simpson has been living inside Sales + Service Teams for 30 years. Bruce’s first 10,000 hours came as an in-house Operator in Healthcare and Telcom (during the big disruption of long-distance competition). His second 10,000 hours came as the COO and Co-Founder of a 3rdParty Outsourcer (NDR / ClientLogic / Sitel) executing the Customer Experience on behalf of other companies. For the last past 15 years Bruce has become a trusted co-pilot for BIG change, helping leaders who are not only trying to change culture and elevate performance but have realized they need a make-over on how they work and even how their people think. Contact Information for Bruce Simpson and SwitchGear Click here for SwitchGear Click here to reach Bruce on LinkedIn Leave us a review on iTunes I really appreciate all the support I’ve been receiving on this podcast! Thank you! If you want to leave a rating and review on iTunes, that’s always helpful for people to find the podcast. Click here to leave a rating / review on iTunes Click here to reach Pat Perdue at on Twitter: @Patperdue

13 Helmi 201930min

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