How to Build Deeper Roots in Your Business

If you've ever wondered whether you should focus more on customers or builders, this episode will help you think differently about growth, leadership, and creating a sustainable organization.

In this Success Coaching Call, Andy Goddard shares insights from his own doTERRA journey, breaks down the difference between business-focused and product-focused conversations, and explains why healthy organizations are built by nourishing the whole person—not just chasing ranks.

You'll learn how to:
👉 Determine when to lead with the product and when to lead with the business
👉 Use your names list more strategically
👉 Find builders through networking and relationships
👉 Create deeper roots in your organization
👉 Build leaders who stay engaged long-term
👉 Support growth beyond financial incentives
👉 Create community, connection, and personal development opportunities
👉 Focus on what people need most
👉 Build a healthier and more sustainable business

This episode is especially helpful if you've ever thought:
👉 “Should I focus on customers or builders?”
👉 “How do I find strong leaders?”
👉 “Why do some builders lose momentum?”
👉 “How do I create more stability in my organization?”
👉 “How do I know what approach to use with someone?”

You'll also hear Andy share data from his own qualifying leaders, revealing how most were introduced through business conversations and networking relationships rather than product presentations alone.

This call is a reminder that doTERRA is more than products or paychecks. Long-term success comes from helping people grow in multiple areas of life and creating an environment where they can thrive.

Episode Chapters:

00:00–Customers vs. Builders: Where Should You Focus?
00:43–Celebrating Silver Leadership Growth
01:08–Building in Europe and Emerging Markets
02:08–Reviewing Qualifying Leaders and Growth Patterns
03:21–Contacts vs. Networking Relationships
04:02–Business Approach vs. Product Approach
04:59–What the Data Revealed About Leadership Growth
05:34–Why Customers Still Matter
06:05–Using an Active Names List Effectively
06:49–Meeting People Based on Their Needs
07:24–Building Healthy Soil for Long-Term Growth
08:09–Financial, Social, and Personal Development Needs
09:12–Why People Crave Growth More Than Comfort
10:21–Creating Deeper Roots in Your Organization
12:04–Questions About Leadership Development
15:16–How Strong Builders Are Found
18:09–The Importance of Consistent Networking
21:07–Building Beyond Rank Advancement
24:11–Creating Community and Belonging
27:25–Supporting Leaders Through Different Seasons
30:18–Helping Builders Find Purpose and Vision
33:14–Personal Development as a Business Strategy
36:22–Leadership Growth Through Service
39:31–How to Strengthen Organizational Stability
42:18–The Long-Term View of Team Building
45:26–Developing Leaders Who Stay
48:10–Growth Through Relationships and Trust
51:22–Building a Sustainable Business Model
54:11–Final Coaching and Encouragement
57:45–Closing Thoughts

This episode was first published under this title: 594: Success - 2025 April 23