Ep13 This Week in Ecommerce: Google's Core Update, the Power of SEO & Crocs Hit $1.24B in Global Sales

Ep13 This Week in Ecommerce: Google's Core Update, the Power of SEO & Crocs Hit $1.24B in Global Sales

Welcome to This Week in Ecommerce, your go-to podcast for the latest news and insights in the online retail world. In this episode, Mal and Paul discuss three major stories that have been making waves: 1. Crocs' Remarkable Success: Crocs, the iconic footwear brand, has been making headlines with its increase in sales. They recently reported their highest global sales ever which is increasing by 11.6% year on year to $1.24 billion, and APAC region sales surging by 26.5% to $272 million. Discover how Crocs transformed into a cultural icon and what contributed to their growth. 2. Black Friday Insights: As the Black Friday season kicks off, Mal & Paul share their observations on the increasing trend of brands starting their Black Friday sales early. They discuss the pros and cons of this strategy and offer advice on how to stand out in a crowded marketplace. 3. Google's Core Update and the Power of SEO: They break down Google's latest core update, highlighting the search engine's commitment to delivering the most relevant and helpful content to users. He explains how the update emphasizes the importance of creating content that provides value to your audience. Tune in to gain valuable insights, stay informed, and engage with the evolving landscape of ecommerce!

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Jaksot(161)

AI Is Making Too Many Ads

AI Is Making Too Many Ads

Episode 156 is Wednesday 7 October, and Mal is recording from a booth at WeWork Pitt Street in Sydney, still getting going after the long weekend. Alex spent hers at a packed Bunnings, photographing p...

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Rates Just Hit 4.6%. Black Friday Is Going to Be Huge

Rates Just Hit 4.6%. Black Friday Is Going to Be Huge

Episode 155 is Wednesday 30 September, the last day of Q3. Adelaide can't decide if it's summer, and Mal is recording in shorts. The warm snap is pulling summer buying forward. A couple of Mal's clien...

30 Syys 20min

60% of Shoppers Won't Pay Full Price. We Trained Them.

60% of Shoppers Won't Pay Full Price. We Trained Them.

Episode 154 opens with the date, because you asked for it: Thursday 24 September. Mal is just back from eTail in Melbourne, where day one was all AI and day two was loyalty. R.M. Williams and Oz Hair ...

24 Syys 18min

Proud Poppy's Comeback, Cue's Collapse, and the RBA's Surcharge Ban: TWIE 153

Proud Poppy's Comeback, Cue's Collapse, and the RBA's Surcharge Ban: TWIE 153

Black Friday prep is well underway, and this week opened with something you don't get often on this show — genuinely good news. Tara McKeon has won back control of Proud Poppy after creditors voted to...

15 Syys 25min

Gen Z Isn't Broke, They're Just Not Buying Houses

Gen Z Isn't Broke, They're Just Not Buying Houses

Alex is back in the hot seat after two solo weeks, and it's a lean, sharp episode: five stories, no filler, in and out in twenty-odd minutes. The headline number this week belongs to Shein, whose Hong...

9 Syys 14min

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 h...

1 Syys 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

26 Elo 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Elo 24min

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