IKEA’s Meatball Empire, True Classic’s Omnichannel Bet, and Seoul Tonic’s Startup Grit

IKEA’s Meatball Empire, True Classic’s Omnichannel Bet, and Seoul Tonic’s Startup Grit

Welcome to the first episode of 2025! Mal reflects on the importance of hitting the ground running, tidying up last year’s loose ends, and making bold moves to ensure growth in the year ahead. From eCommerce legacy brands pivoting to inspirational stories of hustle, this episode is packed with valuable takeaways to kickstart your new year.


  • The Resurrection of Godfrey’s: After going into administration, the iconic vacuum retailer returns with an online-only model. Will it thrive in a crowded space?
  • IKEA’s Surprise Success: How meatballs and soft serve outpaced furniture sales, driving a massive turnaround and new opportunities in the quick-service restaurant space.
  • True Classic’s Next Chapter: The men’s basics brand is launching into 460 Target stores across the U.S., demonstrating the power of omni-channel strategy at the right time.
  • Sophie Hood’s Seoul Tonic Hustle: When strikes threatened her product’s rollout, Sophie delivered stock to 40 Woolworths Metro stores herself, proving that true entrepreneurship means doing the work that doesn’t scale.


💡 Actionable Takeaway: Start 2025 strong by learning from brands that pivot, adapt, and seize opportunities. Whether it’s embracing new channels or hustling for exposure, the key is to take bold first steps.


Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(161)

AI Is Making Too Many Ads

AI Is Making Too Many Ads

Episode 156 is Wednesday 7 October, and Mal is recording from a booth at WeWork Pitt Street in Sydney, still getting going after the long weekend. Alex spent hers at a packed Bunnings, photographing p...

9 Loka 26min

Rates Just Hit 4.6%. Black Friday Is Going to Be Huge

Rates Just Hit 4.6%. Black Friday Is Going to Be Huge

Episode 155 is Wednesday 30 September, the last day of Q3. Adelaide can't decide if it's summer, and Mal is recording in shorts. The warm snap is pulling summer buying forward. A couple of Mal's clien...

30 Syys 20min

60% of Shoppers Won't Pay Full Price. We Trained Them.

60% of Shoppers Won't Pay Full Price. We Trained Them.

Episode 154 opens with the date, because you asked for it: Thursday 24 September. Mal is just back from eTail in Melbourne, where day one was all AI and day two was loyalty. R.M. Williams and Oz Hair ...

24 Syys 18min

Proud Poppy's Comeback, Cue's Collapse, and the RBA's Surcharge Ban: TWIE 153

Proud Poppy's Comeback, Cue's Collapse, and the RBA's Surcharge Ban: TWIE 153

Black Friday prep is well underway, and this week opened with something you don't get often on this show — genuinely good news. Tara McKeon has won back control of Proud Poppy after creditors voted to...

15 Syys 25min

Gen Z Isn't Broke, They're Just Not Buying Houses

Gen Z Isn't Broke, They're Just Not Buying Houses

Alex is back in the hot seat after two solo weeks, and it's a lean, sharp episode: five stories, no filler, in and out in twenty-odd minutes. The headline number this week belongs to Shein, whose Hong...

9 Syys 14min

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it's just Mal, a jam-packed lineup, and a moment to mark a brutal 48 h...

1 Syys 14min

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Why City Chic's 'Forced' Retreat From the US Might Be Its Best Move Yet

Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

26 Elo 21min

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

The Iconic's Profit Jumped 53%. Guess Who Paid For It.

19 Elo 24min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
rss-rahamania
ostan-asuntoja-podcast
oppimisen-psykologia
rss-startup-ministerio
rss-hereilla
sijoituspodi
rss-karon-grilli
rss-paasipodi
rss-elama-jota-rakastat
rss-porssipodi
rss-kaupan-tila
rss-sopivasti-hyvan-arjen-reseptit
sijoitusovi-podcast
asuntoasiaa-paivakirjat