This Week In Ecommerce25 Helmi 2025

Interest Rates Fall, But Will Retail Rise? Klaviyo’s CRM Play & Mosaic Fallout Gets Worse

Interest rates have finally been cut — but before retailers pop the champagne, Mal is here to break down what it really means. Will this revive consumer confidence, or are we in for a rough ride as shoppers continue to tighten their belts?

Meanwhile, Klaviyo is making waves by expanding into the CRM space, challenging the way brands manage customer relationships. Could this change the game for B2C businesses? And is this the start of a bigger shake-up for platforms like Zendesk and Gorgias?

And yes, while we've talked about Mosaic Brands’ collapse before, the story keeps unfolding. This isn’t just about one company — it's a wake-up call for retail on the dangers of long leases, supplier relationships, and failing to evolve.

Also on this week’s agenda:

Why the interest rate cut may not mean a retail spending spree (but could still impact your pricing strategy).
Klaviyo’s big move into CRM—what it means for your tech stack and customer service.
Retail strategy shifts: Why brands are reconsidering physical stores and looking at pop-ups instead.
Stock market drama: How US-China tensions and tech valuations are affecting ecommerce costs.

With big changes happening across the industry, this is the episode you can’t afford to miss.

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LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

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Website: ecomnation.com.au
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Episode 155 is Wednesday 30 September, the last day of Q3. Adelaide can't decide if it's summer, and Mal is recording in shorts. The warm snap is pulling summer buying forward. A couple of Mal's clien...

30 Syys 20min

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Episode 154 opens with the date, because you asked for it: Thursday 24 September. Mal is just back from eTail in Melbourne, where day one was all AI and day two was loyalty. R.M. Williams and Oz Hair ...

24 Syys 18min

Proud Poppy's Comeback, Cue's Collapse, and the RBA's Surcharge Ban: TWIE 153

Black Friday prep is well underway, and this week opened with something you don't get often on this show — genuinely good news. Tara McKeon has won back control of Proud Poppy after creditors voted to...

15 Syys 25min

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Episode 150 — and Mal's flying solo this week with Alex over in New Zealand, so the proper 150th milestone celebration is on hold until next week. In the meantime, it's a big one: seven stories, four ...

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