2022: TAG Heuer x Gulf - an indelible partnership

Season 1: The TAG Heuer Carrera | Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon. Discover how the Swiss watchmaker is writing a new, exciting chapter in the story of the Carrera.  reimagined the Carrera for the future.   References featured in the episode:  TAG Heuer Carrera Chronograph, Reference CBS2212.FC6535 (Image) TAG Heuer Carrera Chronograph, Reference CBS2210.FC6534 TAG Heuer Carrera Chronograph Tourbillon, Reference CBS5010.FC6543   Show notes: 0:10 Live from Watches & Wonders 2023 0:26 The Carrera journey  0:52 Three new Carrera references    1:18 One chronograph, two different takes 1:51 Hello, revolutionary ‘Glassbox’ 2:11 The ‘reverse panda’ returns 2:44 Meet TH20-00, the newly evolved version of the Heuer 02 movement 3:19 The new TAG Heuer Carrera Chronograph Tourbillon

28 Maalis 20234min

Season 1: The TAG Heuer Carrera | This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is central to both brands, their passion for technology and innovation is what made them destined for collaboration.    Image: TAG Heuer Carrera Porsche, Reference CBN2A1F   Show notes: 0:35 TAG Heuer & Porsche: a shared history of innovation  1:03 Young entrepreneurs: Edouard Heuer and Ferdinand Porsche    1:19 Carrera: A shared origin story 1:49 Products that perform under pressure    3:13 1969: Launch of autochronograph & Porsche 917     4:17 1980s: Heuer x McLaren     4:32 1983: McLaren x Porsche   5:17 1990s: both companies go through organizational restructuring   5:31 1996: Carrera relaunch and Porsche 911 new generation

22 Maalis 20238min

Season 1: The TAG Heuer Carrera | Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury.    Image: TAG Heuer Carrera, Reference CAR2C10.FC6323   Show notes: 0:35 Late-2000s: Carrera as the foundation for new technologies  1:15 From accessible to luxury with LVMH      1:41 Monaco V4 and new Carrera watches  2:35 High frequency chronograph   3:07 Unique magnetic pinions    4:15 Carerra: the archetypal chronograph

22 Maalis 20235min

Season 1: The TAG Heuer Carrera | In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heuer. A decade later, the strong desire to strengthen the brand identity was finalized by the return of both the Carrera and Jack in 1996 at the Monza Grand Prix.    Image: TAG Heuer Carrera, Reference CS3110   Show notes: 0:29 Arrival of quartz watches puts pressure for Swiss watchmakers  1:14 Financial pressures and departure of Jack Heuer from the company    2:13 The birth of TAG Heuer 3:16 Monza Grand Prix 1996: the return of the Carrera   3:40 2447 Carrera makeover    4:29 1996: Jack Heuer returns

22 Maalis 20235min

Season 1: The TAG Heuer Carrera | This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the racing world and catapulted the gold 1158 CHN Carrera into a symbol of success.    Image: Heuer Carrera, Reference 1158 CHN   Show notes: 0:45 Tough time for Ferrari calls for better timekeeping  2:07 Heuer Centigraph: standard timekeeper for motorsport    2:25 Jack Heuer makes contact with Ferrari  3:22 Ferrari deal variations  4:08 1158 CHN Carrera: a gift for the Ferrari drivers     5:13 Heuer solidifies long-lasting relationship with motorsport

22 Maalis 20236min

Season 1: The TAG Heuer Carrera | In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969.    Image: Heuer Carrera, Reference 1153 N   Show notes: 0:27 March 1969: Jack Heuer & the dream team behind the first automatic chronograph movement  1:25 Other watchmakers race to develop the chronograph   1:39 Mid-1960s: drop in sales and exports intensify the need for innovation  2:01 Heuer: aviation and motorsport  3:19 The misunderstood 1163 Chronomatic Carrera    4:40 1970s: addition of silver dial and future changes

22 Maalis 20235min

Season 1: The TAG Heuer Carrera | Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world.    Image: Heuer Carrera, Reference 3147 N (Dato)   Show notes: 0:35 Date complication added to Carrera watches  1:00 1965: Jack Heuer and the Mad Men of Madison Avenue    1:57 Production flaw leading to iconic asymmetric design   2:32 Heuer x logos on dial: a surprising success   3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force  4:18 How the logo dials were created    5:24 Success of the chronograph novelty

22 Maalis 20236min

Season 1: The TAG Heuer Carrera | In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents of racing drivers Ricardo and Pedro Rodriguez inspired one of the most iconic watch collections ever created.   Image: Heuer Carrera, Reference 2447 S   Show notes: 0:50 Jack Heuer attends 12 Hours of Sebring in Florida - March 1962 2:29 First mention of the Carrera from the Rodriguez family   3:23 Registering the ‘Carrera’ name  3:45 1963: Arrival of the Carrera references 2447 and 3647  4:30 Enduring features of all Carrera collections 5:00 Unique features of early models   6:14 Late-1960s: ‘Panda’ and ‘Reverse Panda’

22 Maalis 20236min