Built in Public19 Elo 2025

Un-Gatekeeping Meta Ads

In this episode of Slay the Gatekeeper, hosted by Courtney Johnson, Courtney interviews Caley Dimmock, an 11-year veteran in online advertising. Caley shares insights on when to start using ads, the importance of properly pricing services, the power of being multi-passionate, and the significance of setting boundaries in business. They discuss common pitfalls and the necessity of messy action for clarity. Caley also provides cheat codes for refining one's audience, the value of tiny offers, and maintaining a high-end brand perception. The conversation underscores the idea that big income is often sought for the freedom, rest, and ease it can afford rather than just the money itself.

Caley Dimmock is a leading Marketing Strategist and Business Coach, and an established authority on digital ads, who’s all about making business growth simple, courageous, and aligned. Over the past 10 years she's helped hundreds of businesses significantly and profitably scale their revenue, with a focus on lean building, doing more with less, leveraging data, neuroscience and psychology-based marketing, and personal development. She's been featured by Forbes, CBS, Thrive Global, CBC, and more.

Beyond the business stuff, she’s an INFJ, Enneagram 4, ADHDer, and mom to a hilarious 3-year-old who keeps her grounded (mostly). In her downtime, you’ll find her in Nova Scotia knee-deep in her garden or manifesting big dreams at her A-frame cabin.

Connect with Caley:
Instagram: @cjdimmock
LinkedIn: Caley Dimmock
Threads: @cjdimmock

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