Fragrance Drops, Gen Z Flops & Lululemon Stumbles

Fragrance Drops, Gen Z Flops & Lululemon Stumbles

In this episode of This Week in E-Commerce, Mal and Alex unpack the big trends shaping Q4 and beyond — from the slow fade of Lululemon’s dominance, to why fragrance is suddenly every brand’s favourite brand extension, and how Gen Z’s conscious spending habits are forcing a rethink on value.

Whether it’s the rise of K-Beauty, the fall of dark UX, or the EU’s bold stance on fashion waste, one thing is clear: standing still is no longer an option.


🔑 In this episode:

• 🧘‍♀️ Lululemon’s glow-up fades as the brand struggles to maintain momentum in the U.S.

• 🌸 Fragrance is booming as fashion brands turn scent into a scalable product category.

• 🇰🇷 K-Beauty dominates Aussie skincare — affordable, innovative, and culturally aspirational.

• 👙 Monday Swimwear opens in Beverly Hills, proving the playbook for Aussie DTC brands scaling luxury.

• 💳 Click to Cancel gains traction, signalling the end of dark UX in subscriptions.

• ♻️ The EU introduces Producer Responsibility, with massive implications for Australian brands.

• 🧠 Gen Z plans to spend less this holiday season, not just due to cost — but conscious choice.


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Jaksot(161)

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