Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How eBay is positioning itself this holiday season

How eBay is positioning itself this holiday season

EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday

17 Marras 202118min

How buy now, pay later brand Affirm is building brand awareness

How buy now, pay later brand Affirm is building brand awareness

Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.

10 Marras 202121min

How Roomba is marketing its robot vacuum

How Roomba is marketing its robot vacuum

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins th...

3 Marras 202119min

How Angi is building brand awareness in the home services industry

How Angi is building brand awareness in the home services industry

New CMO Dhanusha Sivajee talks about expanded offerings and digitizing Angi's customer experience

27 Loka 202117min

S is for Sesame Workshop

S is for Sesame Workshop

Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on "Sesame Street," and shares details on its new colla...

20 Loka 202121min

Comfort food and fall flavor trends

Comfort food and fall flavor trends

Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director at Da...

13 Loka 202119min

How 7-Eleven is using influencers to boost its brand

How 7-Eleven is using influencers to boost its brand

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

5 Loka 202121min

Lexus goes for younger buyers

Lexus goes for younger buyers

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video ...

29 Syys 202126min

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