How the U.S. Army created a modern-day marketing center
Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the...
22 Syys 202123min
Why backpack seller State Bags is seeing a surge in demand
Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.
15 Syys 202122min
Promoting restaurants as the pandemic continues
Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company's restaurants are marketing ...
8 Syys 202123min
Auto marketing trends
Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicl...
1 Syys 202127min
How language is the key to unlocking consumer behavior
The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.
25 Elo 202123min
How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers
Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.
18 Elo 202119min
Kraft Heinz brand renovations
Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today's consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffe...
11 Elo 202120min
How resale platform StockX is moving beyond sneakers
CMO Deena Bahri talks about the brand's recent initiatives and the ways in which it is connecting with next-gen shoppers.
4 Elo 202120min
